Liz Earle owned by Avon

FairyOvIce

I am certainly not amused at all! I doubt i will be buying again once avon takes over..sort of tempted to stock up before hand because i really like liz earle products and have done wonders for my skin however i grudge spending the money knowing whats going to happen very sad that a nice company as liz earle gettng tken over and i very much doubt its a 'partnership' ...

donnac2558

I actually read online business news it was £7,000.000. But Liz Earle is a small company not a worldwide one for a start. Jo Malone was bought by Estee Lauder in the 00s for £15,000.000 at that was bigger than Liz Earle being in US department stores.

beautyscientist

I have mulled over the Liz Earle business and this is my more considered response about it.

http://colinsbeautypages.co.uk/liz-earle-she%E2%80%99s-not-the-messiah-she%E2%80%99s-just-a-bit-of-a-naughty-marketer/

toriaoxford_2

This is disastrous. Liz, what are you playing at? WHY oh WHY have you sold out to Avon? No offense to Avon per se but they are just not in the same league and don't produce 'organic' products as far as I'm aware! Please, please, please, RECONSIDER if it's not too late. I have been a big 'fan' of LE products but if they are going to be 'looked after' by Avon, then you've lost yet another faithful LE/QVC customer! :eek::eek:

donnac2558

Too late. Signed on dotted line.

Estee Lauder have bought Smashbox, which hopefully not a bad thing. Could have been Proctor and Gamble. Lauder paid between 20,000.000 and 30,000.000 for Smashbox.

toriaoxford_2

Hi, knew it was too late really - I'm just whole heartedly disappointed as I love LE products but won't be buying again! Thanks for your reply.:p

patootie_2

I bought some 'concept' items from Liz Earle .. even before she started selling with QVC .. they were absolutely terrific .. you could almost see the change in the skin within 10 minutes ... then she started selling to QVC and it simply wasn't as good ... now as part of Avon marketing I wouldn't touch it with a barge pole .. sigh .. just when you think you've found a great product .. mass marketing spoils it ..