Hadley Freeman bizzare Simon Cowell comparison criticism in Guardian!

"Heck, on BBC Breakfast News on Sunday morning, the station hauled in a financial expert to get his views on a story. And who was this "financial expert"? Why, none other than "Martin Lewis, financial journalist". All you fellow aficionados of daytime TV will no doubt have shared my shock at this – after all, Lewis is not just any "financial journalist", he is GMTV's financial journalist. His appearance on the BBC is like Simon Cowell being asked to play a part in the upcoming government: ie, a sign that a venerable institution is stooping down and beseeching for help from the cheap seats in the hope of catching some of that populist bug."
http://www.guardian.co.uk/commentisfree/2010/jan/06/hadley-freeman-daytime-tv
Does anyone know what Martin was talking about on Sunday? Unless it was some irrelevant issue it seems a bit odd to criticise him for being populist and to suggest that the BBC shouldn't interview him because he's popular!
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