morrisons

moggylover

geordie_joe wrote: »

That's the same thing, the money is coming from the money customers pay for the goods. I doubt just the profit on "increased" sales could fund all the points given to regular customers too. How many Tesco customers became customers just for the points, and would never have shopped there if they didn't have points?

Not enough to fund the entire scheme.



No, they pay a pound for goods that really should only be 98p, the extra 2p goes towards the points scheme. They get 1p back later and the other 1p goes on admin costs.

The simple fact is, supermarkets get their income from customers, so anything they "give back" to the customers came from the customers in the first place.

But fact is that on full prices Morrisons are definitely NOT cheaper, and on special offers - only sometimes!

That tends to punch a massive hole in your argument: perhaps it would be just as true to say that Morrisons charge the same amount as Tesco, but Tesco kindly give you a penny back;):D

geordie_joe

moggylover wrote: »

But fact is that on full prices Morrisons are definitely NOT cheaper,

That is simply not true, no one supermarket is cheaper than another. In any supermarket some products will be cheaper than a rival supermarket, while other products will be more expensive.

This is why Asda and Tesco are fighting it out trying to convince us that more "baskets" bought in their shop are cheaper than those bought in the rivals.

If you take a random selection of products and buy them from two different supermarkets, then the total price from one will be more than the other. But the price of each individual item will not be cheaper in one supermarket. Some things will be cheaper in one supermarket, and others will be cheaper in the other supermarket.

moggylover wrote: »

and on special offers - only sometimes!

Over the last couple of days several people have posted in this forum (not necessarily this thread) offers from Morrisons that beat Tescos. Would you care to post some from Tesco that beat Morrisons?

moggylover wrote: »

That tends to punch a massive hole in your argument:

No it doesn't, as I said, no supermarket has all it's items cheaper than any other. In every supermarket some things will be cheaper and others will be more expensive. This is why Asda and Tesco concentrate on telling you that the total for your shopping basket will cost less in their store. They can't claim every item in your basket will be cheaper than their rival, because that is just not true.

moggylover wrote: »

perhaps it would be just as true to say that Morrisons charge the same amount as Tesco, but Tesco kindly give you a penny back;):D

But Morrisons are a smaller company, they can't force the price they pay for items down as much as Tesco can. They can't get the bulk discounts that Tesco get.

It's not a question of what Tesco charge you, it's a question of what profit they make from the sale.

Morrisons may pay 50p for an item, then add on 25p to cover their running costs and profit. And sell the item for 75p

Tesco, being bigger, buy the item for 46p, then add on 25p for their running cost and profit, but then add on another 2p to fund their loyalty card, and another 1p so they can give customers free vouchers at the end of the year.

So Morrisons sell the item for 75p and Tesco sell it for 74p, Tesco are cheaper. But, if they didn't have the loyalty points and free vouchers they could sell the item for 71p.

This was my original point, the customers have paid more than they needed to to get the loyalty points and free vouchers.

You have to accept one thing, Tesco are a shop, the only money they have has come from the customer. So anything they "give" to the customer came from the customer in the first place.

This is true of all supermarkets, they can only give the customer what the customer has given them previously.

moggylover

geordie_joe wrote: »

That is simply not true, no one supermarket is cheaper than another. In any supermarket some products will be cheaper than a rival supermarket, while other products will be more expensive.

This is why Asda and Tesco are fighting it out trying to convince us that more "baskets" bought in their shop are cheaper than those bought in the rivals.

If you take a random selection of products and buy them from two different supermarkets, then the total price from one will be more than the other. But the price of each individual item will not be cheaper in one supermarket. Some things will be cheaper in one supermarket, and others will be cheaper in the other supermarket.




Over the last couple of days several people have posted in this forum (not necessarily this thread) offers from Morrisons that beat Tescos. Would you care to post some from Tesco that beat Morrisons?



No it doesn't, as I said, no supermarket has all it's items cheaper than any other. In every supermarket some things will be cheaper and others will be more expensive. This is why Asda and Tesco concentrate on telling you that the total for your shopping basket will cost less in their store. They can't claim every item in your basket will be cheaper than their rival, because that is just not true.



But Morrisons are a smaller company, they can't force the price they pay for items down as much as Tesco can. They can't get the bulk discounts that Tesco get.

It's not a question of what Tesco charge you, it's a question of what profit they make from the sale.

Morrisons may pay 50p for an item, then add on 25p to cover their running costs and profit. And sell the item for 75p

Tesco, being bigger, buy the item for 46p, then add on 25p for their running cost and profit, but then add on another 2p to fund their loyalty card, and another 1p so they can give customers free vouchers at the end of the year.

So Morrisons sell the item for 75p and Tesco sell it for 74p, Tesco are cheaper. But, if they didn't have the loyalty points and free vouchers they could sell the item for 71p.

This was my original point, the customers have paid more than they needed to to get the loyalty points and free vouchers.

You have to accept one thing, Tesco are a shop, the only money they have has come from the customer. So anything they "give" to the customer came from the customer in the first place.

This is true of all supermarkets, they can only give the customer what the customer has given them previously.

Well, let me put it this way then: why is it that when I go shopping in both stores I STILL find myself getting the majority of items I would buy over in Tesco? Do I go there because it costs me more? Course I do, I'm stupid like that:rolleyes:

As I said, we don't "do" brands - I buy very little prepared food so could not offer you prices of one against another (especially as we are snowed in at the moment, and have been since New Years Day as well as most of Christmas) and it is nigh on 30 miles to the shops in question from here so I have absolutely NO idea what the prices and offers are at the moment:D) but persistently I check the two shops and when Morrisons do have the same item cheaper, then I buy it from them:D

It is you that are insistent that Morrisons is cheaper - I can only say that I have not found them so for the things I would normally be buying. Now Aldi mostly are cheaper for veg than Tesco (although not quite such a big variety) and I buy a lot of veg from them, so it is not loyalty to Tesco that makes me say that. I buy some other things in there - but not greatly into tins and packets and jars so still end up going to Tesco for some of the other things we buy. If they are the same price per item/kilo etc. in Aldi or Morrisons as they are in Tesco then I will generally use Tesco because then I still get the points. I don't just shop blindly for the points:D

Furthermore, at the end of the day, I'm not truthfully very bothered that Tesco add that 1p for the loyalty point on before they then give it back to me because I bought the item there because it was still cheaper than/the same price as Morrisons or Aldi and THEN I got the 1p back as well:D

spaceman5

moggylover wrote: »

But fact is that on full prices Morrisons are definitely NOT cheaper, and on special offers - only sometimes!

That tends to punch a massive hole in your argument: perhaps it would be just as true to say that Morrisons charge the same amount as Tesco, but Tesco kindly give you a penny back;):D

sorry i know i work for them but the offers that morrisons have been putting on recently blow all the other supermarkets out of the water, all i heard from customers over christmas is customers saying how good morrisons offers where, compared to asdas, sainsburys and tescos, and this has been consistant throughout the last year, i do agree overall tescos is probably a little bit cheaper but as somebody else said they are a much bigger company so can drive what they pay their suppliers down considerably more than morrisons can, but morrisons are certainly attracting more customers away from the big 3, so they must be doing something right