Play.com now just a broker like Amazon sellers?

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Confused, I was searching for a Tomtom and got to play,com. They only list the product against 3rd party sellers (all who I have never heard of), not shipping it direct themselves. For how long has this been going on?
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Have a little bit of faith - not everyone is out to scam you!
Most are private sellers who are able to undercut the bigger suppliers because they don't have the same running costs as a business - undervaluing time costs; [no/less] tax liabilities; cheap clearance stock; minimal warranties etc.
Be warned though, such sellers have minimal profit margins - so they tend to make every effort not to mis-sell their products.
Consequently there will be little sympathy for buyers who mis-buy products that have been well represented & sold in good faith.
Obviously the law is on the side of the buyer.
However as the ideal goal is for a transaction to leave both the buyer & seller happy; I think a simple but effective piece of advice is:
When in doubt, contact the seller before placing your order!
To be honest I dont think that I Would but Tom Tom from them
But for text books etc it is fine
[ BTW both were low value items, Amazon 3rd party already did not feel very secure ]
if an item isn't sold by play then they offer a list of play traders as an alternative
im a play trader and ive sold a bit on there and used a few play traders