Wesbite optimisation and adwords help

sandhu40

Hi, my developer has nearly finished constructing my site and I have been planning on how to market it. Adwords is an area I have been reading about and have been doing alot of research on. I have been reading the methods on how to lower your price per click through getting a better landing page. I have a content managed website which I can alter, well most bits anyway. I was wondering on how to get the best landing page score of 10? Adwords can be very expensive listening to other people and I cant afford to throw money away.

I also came across this website: instant position dot com, I entered my website address and my most likely to be used keyword phrase which will be 'gas certificate' and got a score of 34 out of 40. It gave me suggestions, I played around with the content management system and got the score to 40 out of 40 for that keyword and 37 out 40 for another big keyword. I was wondering how useful this tool is? My competitors have scores of 9/40, 13/40 and 21/40 however 5 of the points are given virtually free.

If anyone can help and give advice that would be great!

AJ.

Delboy24

Try Market Samurai - excellent software which should give you an idea of what you want with typical PPC costs etc and you can analyse competitors keywords too!!