Ford increasing prices again:

Inactive

thor wrote: »

So with the country is in recession with people having less money, Ford decide to up prices. If sales continue fall(as logic suggests it should) then jobs will go and production will be cut. As far as I am concerned this is a sure way to obvlion unless the World economy picks up. Apart from the supermarkets and utilities are there any other industries who are putting up prices above inflation in these difficult times?

Agreed, Ford, like many others are just milking the system for all it's worth, wait until the Scrappage Scheme ends then things will get back to reality.

vikingaero

Ford may be increasing list prices every quarter but what matters is the transaction price.

If Ford have a Fiesta at £15k and sell it for £11k no-one bats an eyelid. Next week Ford could say the RRP of the Fiesta is now £22k. Shock! Horror! But at the dealer it still goes for £11k.

The average car transaction price has increased mainly because buyers are choosing higher spec models.

goldspanners

Inactive wrote: »

Agreed, Ford, like many others are just milking the system for all it's worth, wait until the Scrappage Scheme ends then things will get back to reality.

originally i was under this impression as well but from looking at other similar industries and seeing large companies walking away from deals if the price isn't right,rather that thier usual approach of selling lots at a loss hoping to gain elsewhere is dieing out.