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The truth about "comparison" sites...

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I have left an exhausting meeting today with the owners of a "Comparison site" - some of the things today have opened my eyes to the reality of sites that appear to compare different services in order to help the consumer make more informed decisions.

The Comparision site itself compares a type of service growing in popularity in the UK.

Reading through the site it appears that one brand in particular is simply great, the customer opinions that appear on the site are glowing, and they are recommended heartily by the site.

But they would do, because Brand X owns the comparison site, and they refuse to publish any negative comments about their own brand!

Taking a look at Brand X's rivals reviews and you see plenty of negative reviews - but this is what the sites owners want.

So when using comparison sites, dig a little and find out who owns them - you may be surprised.
Official SOS Club number 011 - Dry until 17/11/2009

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