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"Handling fee"
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Good example, but still not the same. TalkTalk Broadband is free accompanied with a seperate service of Telehpone. You cant I believe get TalkTalk broadband on its own because TalkTalk phone and broadband sit over the same BT (British Telecom) line, but regardless, its 2 seperate things. If it was "Free broadband, but oh there's a £10 p/m fee* then yes that would be similar, because its saying somethings free, when its not. It's like 0% charges on accepting credit cards at a shop, but theres a 2% special charge, its un-necessary and only there really to mislead people into thinking its free or cheap whens its infact not, thats dodgey.
Banks often get away with having 2 charges for the same thing, Balance Transfers. One BT fee which many jump to say 0%, but with another BT charge, they say 2%, so really, its just 2%.
The second if it is a handling fee would be a capped admin fee of say £5 regardless, clearly its not its just really a % BT fee. This makes the initial charge of a wonderful 0% BT irrlevent, there's only really one BT charge here and regardless, its 2%, just dressed up/hidden with another charge thats not proportionate to a handling fee or anything, its merely the actual BT charge really. Same thing dressed up differently with un-necessary charges. It is an anomally because most businesses cannot get away with saying theres a 0% charge - great, and a 2% charge, so really the first is irrlevent, the cost of the service is 2%, there's only 1 cost for the service and some sneaky banks are increasingly getting away with dressing up BT's as 0% and free, whilst the other contradicts and undermines it competely because its 2%, which is average for a BT charge anyway.
What next, 0% BT's with a 0% handling charge, but a 5% Barclays one off special deal charge!?0
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