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alibaba to spend $30m on global marketing
Brooker_Dave
Posts: 5,196 Forumite
The ebay replacement in the wings?
"Alibaba.com, China's top e-commerce Web site, will step up efforts to expand abroad by launching its first large advertising campaign in the U.S. next week, the company said Friday.
The campaign, the latest sign of Alibaba's ambitions overseas, is a core part of a $30 million marketing effort the company is launching abroad this year, an Alibaba spokeswoman said by e-mail. Ads meant to increase awareness and traffic to Alibaba.com will depict characters who used the Web site to propel their companies to success.
The U.S. already accounts for the largest portion of Alibaba's foreign users, who numbered 8.6 million at the end of March"
http://www.thestandard.com/news/2009/08/07/chinas-alibaba-target-u-s-ad-campaign
"Alibaba.com, China's top e-commerce Web site, will step up efforts to expand abroad by launching its first large advertising campaign in the U.S. next week, the company said Friday.
The campaign, the latest sign of Alibaba's ambitions overseas, is a core part of a $30 million marketing effort the company is launching abroad this year, an Alibaba spokeswoman said by e-mail. Ads meant to increase awareness and traffic to Alibaba.com will depict characters who used the Web site to propel their companies to success.
The U.S. already accounts for the largest portion of Alibaba's foreign users, who numbered 8.6 million at the end of March"
http://www.thestandard.com/news/2009/08/07/chinas-alibaba-target-u-s-ad-campaign
"Love you Dave Brooker! x"
"i sent a letter headded sales of god act 1979"
"i sent a letter headded sales of god act 1979"
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Comments
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Well they are both full of cheap fake crap from hong kong, no real point in moving.Brooker_Dave wrote: »The ebay replacement in the wings?
Seriously though, from a brief look it seems to be mainly a wholesale place so not really the same market as ebay.This is my opinion. There are many others like it but this is mine:kisses2: Fiancee of the "lovely" DaveAshton :kisses2:I am a professional ebay seller. I work hard at my job, I love my job, if you think it's silly that's your problem not mine.
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Well I think it will be very difficult for any company to take on ebay seriously. But good luck to them!0
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Just saw the TV ad... it does seem to be for wholesale itemsLight Bulb Moment 4th January 2009 :eek:Started DMP 1st April 2009 :ADMP mutual support thread member: 267 :j0
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BTW... it was on Comedy Central on Sky..... well it is Sunday afternoon and I'm doing the ironing! lolLight Bulb Moment 4th January 2009 :eek:Started DMP 1st April 2009 :ADMP mutual support thread member: 267 :j0
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Well I think it will be very difficult for any company to take on ebay seriously. But good luck to them!
They own the auction site Taobao, which has seen off ebay in China, so with plenty of money and plenty of experiance they stand a good chance of at least provicing a substitute to ebay."Love you Dave Brooker! x"
"i sent a letter headded sales of god act 1979"0
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