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Please help and complete my dissertation survey

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Hi

I am undertaking research at Nottingham Trent University towards a Degree in Business Information Systems. As part of my dissertation I am looking into the different elements of trust in online shopping

I would be grateful if you could spare a few minutes to complete two tasks. They simply involve looking for a book on three websites and then completing a short questionnaire about some aspects of your browsing.
All information provided will be treated with the strictest confidence and will only be used for the purposes of this research.

Task ONE

You are requested to spend a few minutes familiarising yourself with the Internet bookstores detailed below. In order to does this please browse the site and search for the following book:

The Da Vinci Code by Dan Brown

Once you have located the book add it to your shopping basket and proceed thorough the online checkout.

AT THE POINT WHERE THE SITE ASKS FOR PAYMENT PLEASE STOP, AS YOU DO NOT NEED TO MAKE A PURCHASE TO TAKE PART IN THE QUESTIONNAIRE.

Once you reach this point please proceed to the next site on the list below.

https://www.amazon.co.uk
https://www.blackwell.co.uk
https://www.countrybookshop.co.uk

Once you have visited all three sites please proceed onto Task Two


Task TWO

When you have finished browsing all of the above three sites please complete the questionnaire by visiting the link below.

http://ess.ntu.ac.uk/sutton/formfiles/gb222670/trust.htm

Helpful points
• To answer the questions simply ‘Click’ on your chosen response.
• There are no right or wrong answers.
• Once completed please return the questionnaire by clicking on the “FINISHED” button at the bottom of the page. This will automatically return the results to me.
• You may then exit the site.

REMEMBER ALL RESPONSES ARE ANONYMOUS AND NO INDIVIDUALS OR GROUPS WILL BE IDENTIFIED IN THE ANALYSIS

If you have any queries or concerns please do not hesitate to contact me by email to trustsurvey@mac.com

Thank you for help

James
Jimbo

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