Information relating to Taj Exotica resort in Goa

Poverty_stricken_student

Hi there, Please can someone help me with this. Im assisting my brother with a marketing assignment relating to travel and tourism. The objective of the assignment is the following to develop a three year strategic marketing plan for a tourism destination. Does anyone know where I can found out indepth information relating to Taj exotica in Goa. I've heard Mintel is quite useful but cannot actually find anything as I have not used the latter before. I require information relating to the above and am wondering whether someone could shed some light on potential sources of information. The marketing plan should include the following:

-SWOT analysis
-SMART marketing objectives
-competitor analysis
-marketing stratergy and tactics

Any help or advice would be grateful.

littlepinkstars44

Poverty_stricken_student wrote: »

Hi there, Please can someone help me with this. Im assisting my brother with a marketing assignment relating to travel and tourism. The objective of the assignment is the following to develop a three year strategic marketing plan for a tourism destination. Does anyone know where I can found out indepth information relating to Taj exotica in Goa. I've heard Mintel is quite useful but cannot actually find anything as I have not used the latter before. I require information relating to the above and am wondering whether someone could shed some light on potential sources of information. The marketing plan should include the following:

-SWOT analysis
-SMART marketing objectives
-competitor analysis
-marketing stratergy and tactics

Any help or advice would be grateful.

I am studyin tourism aswell, and have just done something similar for marketing, based on a theme park.
if you need any help, pm me!