Help getting Website on search engines

JohnnyM_2 · 7 October 2008 at 9:03AM

Hello

I want my company website to feature higher up in the listings on search engines.
I have spoken to a couple of search engine consultancy companies who charge and arm and a leg to optimise websites and achieve high search engine listing positions.

Does anybody on here know how I can do this myself, or does anybody on here have any expertise in this field and could perhaps do this for me for a fee?

Thanks

Airwolf1 · 7 October 2008 at 9:36AM

Try Google themselves, you basically pay for what you get. We were having calls from companies who were going tocharge an arm and a leg too, so I thought forget the oily rag, I'll speak to the engine drivr, so to speak. Google Adwords is excellent, and you only pay for when someone clicks on your site through searching via Google.

If you want to proceed, post in here and PM me, and I'll email my chap at google and see if he is happy for me to give you his email address.

JohnnyM_2 · 7 October 2008 at 9:57AM

Thanks for the reply. We are only a small company and cannot afford to pay lots of cash out for this. The search engine consultants want around £1000, which is too much money.
I have had a look at the google adwords and understand how it works, and understand that you can place a limit on how much you spend. But if I were to put a limit on of say £500 am I wasting my time? Should I really be spending much more than this to have any sort of impact?
Ta

Airwolf1 · 7 October 2008 at 4:24PM

Put it this way. You need to appear on a search, and then the person needs to click on your site for you to pay. We set a limit of £15.00 per day, but in just over 2 months, the cost has reached £50. We've also had a success from the ad as well, so that one job, obtained by google search, will pay for nearly 4/5 months advertising.

You set limits on words that people can use to search for you, plus daily limits too. You choose to appear throughout the day, or appear all the time until you reach your max limit per day. It works really well.

GKWelding · 7 October 2008 at 8:48PM

Take at look at my reply (#4) to this post...

http://forums.moneysavingexpert.com/showthread.html?t=1199853

FreheitOverture · 7 October 2008 at 9:45PM

As a web developer myself, I know that paying money is generally a waste of time.
Things you need to do in my opinion:

Think about what your company is selling and what you would like people to be looking for on Google when they come across your website. These search terms will be key to ranking your page highly on Google

The title bar to your page is important. It is one of the first things Google will look at. So put your company name in it and then a little bit about what you do. Chuck in a couple of the key search phrases but incorporate them into a sentence.

Google will also look for the text content on your main page. Header tags are important as these are one of the highest priority in the indexing. Therefore, what I like to do, if I am creating a title banner for the top of my page, I will make the background in photoshop and then place the text over it in html div tag inside a header tag.

Then in the introduction paragraph to your page (The description of your business or something) try and drop as many keywords as possible into the information. I was looking at jobs in Sheffield earlier by typing 'Sheffield Jobs' into Google. The top hit was mysheffieldjobs.com which had 15 occurrences of the word Sheffield and even more of the word Job on the opening page.

Also remember to regularly update your site and get other sites to link to you. Both will improve your ranking

JohnnyM_2 · 8 October 2008 at 8:45AM

Thanks both of you for your help. In summary, would I be looking at doing the following?

<head>
<title>Company Name, description of what we do, throw in a few keywords</title>
<META NAME="keywords" CONTENT="a list of keywords">
<META http-equiv="content-type" content="text/html">
<META name="author" content="My name">
<META name="description" content="description of what we do, plus some keywords ">
<META name="title" content="Company Name">
</head>

Or have I missed out some key tags/code. And would I replicate this <head> on every page of my website, or should each <head> be more tailored to the specific page (e.g. Home, about us, contact, showroom etc)

By the way, I am not a developer, I have just taught myself some html and asp from books and tooling around on the internet.
Cheers

Help getting Website on search engines

Comments

Confirm your email address to Create Threads and Reply

🚀 Getting Started

Categories

Is this how you want to be seen?

Get our FREE Weekly email full of deals & guides - and it’s spam-free