E: 10/09 Win Books - The History Of Advertising{MERGED}

s0ulassassin

Win Books - The History of Advertising

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Clicky

Good Luck

s0ulassassin

Win Books - The History of Advertising by Stephane Pincas and Marc Loiseau.

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TASCHEN

The evolution of the ad
The history of western advertising is a long one, starting as early as the
1630s, when Frenchman Th!ophraste Renaudot placed the first advertising
notes in La Gazette de France, or in 1786, when William Tayler began to offer
his services as "Agent to the Country’s Printers, Booksellers, etc.," but the
first time that the term "advertising agency" was used dates back to 1842,
when Volney B. Palmer created his agency in Philadelphia, Pennsylvania.
Widely considered to represent the birth of modern advertising, this date
marks the beginning of a creative industry that has transformed many
commercial works into cultural icons.
Divided into sections by decades, this book explores the legendary
campaigns and brands of advertising’s modern history, with specific
anecdotes and comments on the importance of every campaign. You will
find the picture of the camel that originated the Camel pack, the first Coca
Cola ad, and even how artworks by masters such as Picasso and Magritte
have been used in advertising.

About the author:
St!phane Pincas and Marc Loiseau are advertising veterans from Paris,
having worked over three decades in top creative departments and on social
research respectively. During their long period in the industry, mostly at the
fourth largest communication group Publicis, they have helped to build some
legendary French brands nationally and internationally. Their in-depth
knowledge of the field and their personal adventures are reflected in this
publication.

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Good Luck

kisto

LOL! I went to enter and it said I'd already entered this competition......and you've already posted this before:

http://forums.moneysavingexpert.com/showthread.html?t=1122395

I'll send a merge request!

Gilla_2

When I pressed 'enter' came up with an error message. But when I went back, said that I'd already entered, so hopefully went through.

s0ulassassin

kisto wrote: »

LOL! I went to enter and it said I'd already entered this competition......and you've already posted this before:

http://forums.moneysavingexpert.com/showthread.html?t=1122395

I'll send a merge request!

PMSL too many beers last night i think.

I went for the url search and notice the reason i've posted it twice is because the urls on both of them are different.......

http://www.dontpanicmedia.com/win/?compid=1718

http://www.dontpaniconline.com/win/?compid=1718

Not by much but threw me off guard

Sorry for the dupe & thanks for the merge..........at least i've made sure its been posted for defo this comp