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Banner advertising that doesn't pay on clickthroughts - help

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I remember just a few months ago hearing about a company that put their banner adds on your website and paid you something like £20 initally then £5 or £10 every month the advert was on your site.
This wasn't paid on a click through basis.

Can anyone shed any light on who this was or even what it's called so i can google it - so far eveything i google is coming up on a click though payment.

Thanks guys
x
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