How to use AdWords

AndyD_OHD

HI All,
I have a friend who asked if I could offer advice on using AdWords, but I've never used it to be honest so I thought I'd ask here just in case someone could offer advice.
He did say to me that :

I've basically set around 10 main keywords, of two words each; the  
list has  increased over the month to around 45 keywords, as an  
experiment, and some  prove to be quite popular, but its not easy to  
see how this relates to  clicks and calls/work. I have some keywords  
that are three such as bat  survey lanarkshire, based on theory and how  
my clients found me by  searching. i delete some keywords once in a  
while and add some others that  occur to me. I also search for things  
clients might want see who is using  them already in their cempaigns  
and then maybe give them a go myself. Bat  Survey is currently up to  
£7-9. It runs just during weekdays. I need to  spend some time doing  
more analysis, but its rather dull.

Any advice would be greatly appreciated.
I hope the thread serves useful for any others in the same position.

Cheers
Andy

richt71

Andy,
Using adwords effectively is a whole forums worth but the basics are use wordtracker.com to find keywords and phrases relevant to your business. Set a low daily allowance and test adds - once you've got one converting at a good price then up your daily spend. Sorry no real shortcut with adwords.

nicksh

Hi Andy,
I've been looking at the same thing - Google have a load of brilliant videos on YouTube explaining how to run reports & configure tests to see how different keywords generate traffic & when etc. Have your friend check these out:
http://www.youtube.com/user/GoogleBusiness
Good luck!
Nick

AWOL_2

Hi i am just starting out with adwords, i have a monthly budget set at £30. I am trying out loads of different words, i have about 400 listed to see what works best- but i am not getting many impressions. Should i increase/derease the keywords i have, does this impact my campaign?

I am not worried about conversions just yet, i am just testing the water.

Any advice will be greatfully received

thriftymomma

I think it's recommended about 20 keywords for maximum effect. You need to try a few variables.