Excel parking Cavendish Retail Park help - update p6

Seemed to see on here that not many positive cases against excel posted as opposed to parking eye where people have posted more positive parking appeals. Now gone passed date of cheaper fine so ready to fight this.

Do I use the pro froma from here or another site where I refuse to name driver and say I was at work and that to hold me against me they needed to have sent me the form before 14 days against Pofa?

What evidence do I need to show I was at work? Have timesheet in excel but could fake? Could have signing in sheet in school but again how reliable is that?

Another quick question. Have cut and paste the letter into their appeals section on website but there is a drop down box with reason. None of those reasons match because I was not even in the car! Which one do I use? That I was not aware of pcn?

So today I got my reply. My appeal was rejected and I am assumed the driver. As previously said I was not the driver, I was at work 75 miles away in Durham. Here is the letter I got following cutting and pasting your letter. Where do I go next? What will they take as proof? I have my timesheet, but it is just an excel spreadsheet, though my manager signs it. I was signed into a school and had a meeting at a similar time which would mean it would have been impossible to get from where I was to the car park. Problem is the minutes are confidential due to the nature of my job, so could not share those. Signing in sheets at the office are just paper. I place a milage claim each month so will have some evidence that I was driving a different car that date which is signed by my manager. Guess I am asking what evidence will they actually accept?

"We refer to your appeal against the above Charge Notice, which was received on the ******/2017. Please note that we are proceeding on the reasonable assumption that you were the driver of the vehicle on the date in question unless you are able to prove the contrary.
Having considered the points you have raised and reviewed our records, we are unable to accept your appeal. Our main reason(s) for this decision are as follows:
You have raised a number of points in your appeal which are not appropriate for us to deal with at this stage. Please note that, as members of the International Parking Community (IPC) it is necessary for us to evidence to the IPC that we have relevant authority to undertake enforcement activity at the site concerned and that our signs in situ are compliant in setting out the relevant terms and conditions of use. We will defend the points you have raised as appropriate should the matter proceed to the Independent Appeals Service (IAS) and/or Court. We have therefore dealt with the pertinent points in your appeal below.
On the date in question you did not comply with the Terms and Conditions of parking by failing to purchase a valid P&D ticket. We can confirm that we have checked our records and are unable to locate any ticket purchased that either matches or resembles your VRM *********
Further to your request for further images of your vehicle and your comments made regarding the Charge Notice not been affixed to your vehicle. We must advise that management of this site is conducted via Automatic Number Plate Recognition Cameras that take photographs of vehicles entering and exiting the car park and work in conjunction with the Pay and Display machines in situ. All tickets purchased will be recorded on our database so we can match our records against the vehicle registrations that entered on any day. Therefore Notices are issued via post to the Registered Keeper and we would not have any further images of your vehicle other than the entry and exit images which have been previously supplied.
Whilst you have made a request under Principle 6 of the Data Protection Act 1998, unfortunately this does not mean that you can simply demand us to cease processing your information and you fail to explain or meet the requirements for a "section 10 Notice" within your letter and I will detail below the reasons why.In the first instance you may find it helpful to review the information on the Information Commissioners Office website at ************ Your request in principle can only be dealt with if the processing of information "causes unwarranted and substantial damage or distress" and you must outline this in your request which you have failed to do.
We are registered with the ICO for the processing of data which relates to the enforcement and recovery of parking charges and in respect to you this related to the matter of a Charge Notice (CN). Ref ************* which was issued to a vehicle registration ************* on the ****************2017.
We are satisfied that the Charge Notice has been issued correctly, and that sufficient attention was brought to you, the driver with regards to the Terms and Conditions enforced. In light of the aforementioned, your appeal is rejected. We will not accept any further appeals.
What you should do next - Either:
1. Pay the Charge Notice: In order to settle the Charge, the payment of £60 to reach us by ******2017 or £100 to reach us by *******2017 must be made. Failure to pay this charge within the stated times, may result in Debt Recovery Action being taken and further costs up to an additional £60 being incurred.
Payments can be made online at*******] by following the links for "Pay Now", or over the phone by calling 0845 226 9138 by using a valid Credit or Debit Card. (If paying by Credit Card a surcharge of £1.00 will apply).
OR:
2. Appeal to the Independent Appeals Services (IAS):If you believe this decision is incorrect, you are entitled to appeal to the IAS. In order to appeal, the IAS will need the following information (which is also contained in the subject header of this correspondence).
Notice Serial No: *************Vehicle Registration Mark:***********
Appeals must be submitted to the IAS within 21 days of the date of this correspondence. Please visit ********* for full details on how to submit an appeal online.
It is important you note that if you do make an appeal to the IAS, the reduced charge offered above will no longer apply and the full amount of £100 will be pursued if your appeal to the IAS is unsuccessful. You should also be aware that if a payment is made prior to an appeal being made to, or adjudicated by, the IAS AND this is accepted as Full and Final settlement against the CN, the appeal will automatically be dismissed and the matter will be deemed closed.
It is important I also highlight that no further appeals will be accepted at this office; any such appeal must be made to the IAS.
Please also note that further costs may be incurred should it be necessary for us to subsequently recover any outstanding charge using debt recovery and/or court action."