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    Boots over-60s Advantage card - major devaluation
    • #1
    • 4th Apr 12, 1:40 PM
    Boots over-60s Advantage card - major devaluation 4th Apr 12 at 1:40 PM
    Snailmail received today.

    Until now, members of Boots' Advantage scheme aged over 60 have received 10% discount on Boots-branded products. Advantage points were earned on the net value at 4 points/.

    That scheme is ending. The Health Club (as it is now known) is abolishing the 10% discount from 25 April 2012. Instead they will award 10 points per for each transaction.

    Assuming that 1 point = 1p to spend, this represents a devaluation of 3.6% from 25.4.12.

    Examples for 100 spend on Boots-branded products:

    Now: 100 less 10 discount = 90
    90 @ 4 points/ = 360 points = 3.60 in value
    10 discount + 3.60 points value = 13.60 total discount

    From 25.4.12
    100 @ 10 points/ = 1000 points = 10.00 in value, so just 10 total discount

    They call this an 'upgrade'. I call it weasel words. Once again, loyalty only works in one direction.
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