MSE News: 'Huge Switch' aims to beat Which? 'Big Switch'

Great, another email harvesting initiative that very probably won't guarantee anything like the best deal. Anyone remember the fuel one a few years ago? I got marketing emails for years....

Great marketing spin there by EHL, but remember the amount of profit the intermediary takes is unimportant; all that matters is what is the cheapest cost to the consumer ... and the myriad of tariffs and suppliers currently available clearly indicates this isn't a one size fits all.

I'm not sure how this is supposed to work.
Either they plan to set up their own supply company and do everything (billing, customer service, etc) like multimillionaire, Matt Stockdale spectacularly failed to do with his atcostenergy company ... and he said he wasn't going to earn any commission at all.

Or, they will approach the companies and do a deal with one to supply & handle all the billing etc, just as non-profit making Ebico currently do with their supply partner SSE.
But whilst Ebico may be good for some, (in this case the low users, and those on PPMs who they target) it clearly is not the cheapest for everyone.

As I said with the Which? campaign, and I said with the atcostenergy promotions at the time ... and I said with the pipedream, sorry Pipeline, card that was promising to get us cheap petrol/diesel but is now spamming those who signed up with that energy company we cannot mention here, be careful what you sign up for ... and don't expect anything soon.

Just keep using those comparison sites (and yes I do like EHL for that) to check for the best deal that suits your individual household requirements.

MillicentBystander wrote: »

Great, another email harvesting initiative that very probably won't guarantee anything like the best deal. Anyone remember the fuel one a few years ago? I got marketing emails for years....

Not only that but the Fuel people did a group energy deal as well similar to these schemes. I went along with it but it turned out more expensive than the tariff I was on. I fully expect both these schemes to similarly fail to be the cheapest on the market.

It's hard to see how energy customers could do any better than by using the energy comparison sites, particularly when coupled with possible cash-back incentives.

I think it's going to take action by Ofgem, to force the energy suppliers to advise their customers of the discounts they offer on their other tariffs, to achieve more widespread savings in energy costs.

The downside, of course, is that the more widely the cheaper tariffs are taken up, the more likely it is that competition will close the gap between the cheaper and the more expensive tariffs.