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Not in front of the kids Early Day Motion

What is this about?

A raft of childrens' TV channels carry adverts for high-interest loans, aimed at families that find it hard to get cheaper credit. These have created a disgraceful new form of pester power with the children that watch them repeating them parrot-fashion.

The aim of this campaign is to get specialist childrens' TV channels such as Nickelodeon, Boomerang and Jetix and others to agree to stop showing these adverts. By showing such adverts they normalise the idea of these extreme debts and the impression lasts.

The TV channels responsible should immediately stop showing them.

Read more

The campaign is explained in full in Debt: Not In Front of the Children

Sign the petition

Once you've read about the campaign sign the Not In Front of The Children Petition

Discuss

To discuss the campaign click on reply
Martin Lewis, Money Saving Expert.
Please note, answers don't constitute financial advice, it is based on generalised journalistic research. Always ensure any decision is made with regards to your own individual circumstance.
Don't miss out on urgent MoneySaving, get my weekly e-mail at www.moneysavingexpert.com/tips.
Debt-Free Wannabee Official Nerd Club: (Honorary) Members number 000
«134567

Comments

  • xela_17
    xela_17 Posts: 421 Forumite
    Is anyone else having trouble accessing the petition?
    What did I do at work before I discovered MSE?!

    DFD - WAS: a while ago

    NOW - not sure, due to boyfriend going back to uni for masters and now pgce. Worth it in the long run!
    Proud to be dealing with my debts!
  • Bendybops19
    Bendybops19 Posts: 11,212 Forumite
    Nope it worked for me!
    :starmod: :staradmin :starmod:
    I gave up jogging for my health when my thighs kept rubbing together and setting fire to my knickers
    :starmod: :staradmin :starmod:
  • MSE_Martin
    MSE_Martin Posts: 8,268 Money Saving Expert
    Part of the Furniture 1,000 Posts Combo Breaker
    We were having techie problems earlier in the day - but it should be working now :)
    Martin Lewis, Money Saving Expert.
    Please note, answers don't constitute financial advice, it is based on generalised journalistic research. Always ensure any decision is made with regards to your own individual circumstance.
    Don't miss out on urgent MoneySaving, get my weekly e-mail at www.moneysavingexpert.com/tips.
    Debt-Free Wannabee Official Nerd Club: (Honorary) Members number 000
  • Cameron
    Cameron Posts: 68 Forumite
    Part of the Furniture 10 Posts Combo Breaker
    I dont believe that advertising for credit is wholly a bad thing - I like to think I'm a responsible parent (only time will tell) so when things like this appear I advise my child of the problems of getting into debt, the things it can lead to etc, etc. - Ok I would admit it its not a responsible action of the broadcasting body - but the sooner my child is exposed to the ways of the world the sooner they can they can learn of the minefield.
    There not going to lend money to anyone under the age of 18, Ok the desperate parent might apply, but they could easily choose someother company instead - possable a loan shark!!
    In the words of a politician - education, education, education!!!!
    Its the only way.
    Advice is cheap! Hence their is a lot of it about!
    Try not to be a victim!
  • xela_17
    xela_17 Posts: 421 Forumite
    Ah, problems have resolved themseves. All signed now!
    What did I do at work before I discovered MSE?!

    DFD - WAS: a while ago

    NOW - not sure, due to boyfriend going back to uni for masters and now pgce. Worth it in the long run!
    Proud to be dealing with my debts!
  • The automated response from the petition is working fine with it just acknowledging my "signature".

    However, as much as I admire and support this particular campaign I am cynical of the response that Martin and his fellow campaigners will get from either Ofcom, ITV, or the government.

    My reasoning is that ITV are just a money making machine where the viewer (customer) comes a very poor second or third when it does its programme planning. In recent years ITV have, so I believe, campaigned successfully to the government watchdog to 1) reduce the hours of religious broadcasting, 2) reduce the number of hours given over to local or regionally made programmes and 3) trying the same thing with children’s programmes IE cutting back on the number of hours they are currently obliged to broadcast.

    As said, I am an old cynic, but what is the common denominator here? Religion does not make them money from advertisers and with more and restrictions coming into play regarding what sort of advertising is allowed during children’s programmes.

    From where I am sitting ITV are a prime example of what the French and Dutch have said is Anglo Saxon capitalism/consumerism. All they see are our UK companies being more interested in is making pots and pots of money and not worrying about us. Ask yourself, why for years & years we had ITV programmes that started and finished on the published time and now we get programmes that start up to 5 minutes later than schedule and within 6 or so minutes of that start, go for an advertising break. “To be a service to the viewer/customer?” NOT ON YOUR NELLY!!!!!
  • Coloco
    Coloco Posts: 16 Forumite
    It's about time someone took a stand against the behaviour of these non high-street loan companies and well done Martin for starting this.

    If it inst bad enough them targeting assumed financial illiterate poor families with shocking rates of interest, now they sneak in their messages in our impressionable children's TV time.

    Totally shameful.
  • wolfytom
    wolfytom Posts: 30 Forumite
    I agree with the priciple proposed by the webhost. However, I am rather concerned with the idea of forwarding the email to everyone I know! The email advertises the MSE website as well as the petition site.

    Doesn't that count as spam?

    Tsk tsk.
  • Genghis
    Genghis Posts: 263 Forumite
    If a parent is weak enough to fall for the nagging demands of a child who quotes catchy phrases from the latest usurer advertising on kids tv then I'd question their credibility as a parent..

    ..pester power is one thing when talking about gadgets/toys from high street stores but when seeking financial advice from an 8 year old child then I'm afraid you're somewhat detached from reality..

    Like Cameron says, use it to your advantage and teach children of the implications of borrowing from such lenders in the hope that when they become financially independent they will know and understand the dangers of falling prey to ruthless lenders.
    Simplicity is the ultimate sophistication - Leonardo Da Vinci
  • thaylock
    thaylock Posts: 234 Forumite
    I have just signed this petition & I urge everyone to do the same, I agree with everything Martin has posted here, especially the statement 'By showing such adverts they normalise the idea of these extreme debts and the impression lasts'. Just look at the society we live in now, look at how it seems young people think it's acceptable & cool to try drugs, get drunk, participate in 'happy slapping',e.t.c. I wonder if this has anything to do with the amount of exposure these things get in the media. The same thing will happen with debt, it will become sociabily acceptable because the masses are doing it, why are the masses doing it, because the media makes it look cool. Truth is, the media give so much exposure to this because they make money out of it, the advertisers make money out of it, & what does Joe Public get, probably a couple of kids who think money grows on trees. Well done Martin for starting this petition.
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