ECP PCN after internal appeal

This is the draft so far and I can add or delete as advised.

Dear customer care team,
I am writing to you as a loyal customer for many years and usually a happy one.
On 8th March 2019 I used the car park to visit your ASDA LIVING store situated on the Island green retail park, Wrexham. I parked in the disabled lay-by near the Wilkinson exit which is right next door to ASDA with my Wife's blue badge displayed, I went in with my wife and purchased quite a few items *insert cost and proof of purchase*.
I then returned on the 18th March 2019, used the same bay and process as the first visit on the 8th *insert proof again*.

To my dismay I received a "Polite customer information letter" reminding me that the car park was P&D *screen shot of letter* and the next time I park there without paying I will endure a £90 parking charge, this letter arrived on the 19th March 2019 and is dated as sent on 18th March 2019, the very same day I had visited the car park for the second time, therefore I was not alerted
to the terms of the car park until after I had parked for a second time.

On 25th March 2019 I received a Parking charge notice of £90 or £50 if paid withing 14 days, for a ticket that would have cost just £1.30p if I even knew I had to buy one. That is a huge 38 times the original ticket and if paid later a whopping 69 times the original tariff.

This car park was always FREE to blue badge holders and in no way shape or form did I see that I had to pay with my wife's blue badge displayed. The signs are very vague and having looked again, the main sign is not facing the route we took nor is there a P&D machine near the parking lay-by for disabled parking with full clear terms nor is there a sign adequate to satisfy BPA code of practise which are:

Clause 18.9 and 28.8 - So that disabled motorists can decide whether they want to use the site, there must be at least one sign containing the terms and conditions for parking that can be viewed without needing to leave the vehicle.
Ideally this sign must be close to any parking bays set aside for disabled motorists.

Clause 18.10 - Where there is a change in the terms and conditions that materially affects the motorist then you must make these terms and conditions clear on your signage. Where such changes impose liability where none previously existed then you must consider a transition to allow regular visitors to the site to adjust and familiarise themselves with the changes. Best practice would be the installation of additional/temporary signage at the entrance and throughout the site making it clear that new terms and conditions apply. This will ensure such that regular visitors who may be familiar with the previous terms become aware of the new ones.

Retail parks have a duty under the Equality Act 2010 to make reasonable adjustments.

Considering all of the above I feel we have been duped by a firm only interested in profit and not in the best interests
of customers to your store or any other store on the precinct. I would be very grateful if you could use your influence to get this ticket overturned and save me the time and stress of appealing to POPLA.
This firm is destroying the very culture of shopping in Wrexham, it only takes a few quick searches online to see articles from the local news and reviews on the retail park getting 1* ratings, this should not reflect the shopping experience on that precinct but people are angry about this firm and the way it is ripping people off, your customers.

Edit: Our shopping receipts and other transactions to ASDA will be added, also the conversation with a Ms Ellie I had over the phone and her trying to overturn the charge as she believed the signs to be confusing especially for BB holders. Am I on the right track? as I did all this off the top of my head and looking at the BPA rules, I may have missed things that I should not have so posted the draft first. Thanks Redx and Coupon your time and advice is appreciated.