London travelodge prices

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Hi :j
Just wondering if anyone else has noticed how much travelodge have put their prices up this year ?
We tend to go the same week every year for 4 night in a family room price averaging at £300.
This year it has almost doubled does anyone have any idea as to why ?
I have email them and there reply was our prices tend to fluctuate which I fully understand BUT we have been going for 9ish year and they have never been this much
Please advise 😊
Thanks in advance
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