Tesco's secret own brand products

student100

I just found this on the internet when I was looking for something else... quite interesting.

Apparently in an attempt to dissuade people from switching to the likes of Aldi and Lidl, Tesco have introduced 250 lines of disguised own-brand products. i.e. the products are made for Tesco just like any of it's other own brands (value, Tesco, Finest etc) but it has a 'made-up' brand name on the packet instead of mentioning Tesco:

http://www.thisismoney.co.uk/investing-and-markets/article.html?in_article_id=430479&in_page_id=3

The example cited is 'Daisy' washing powder which I thought seemed very cheap for a branded product when I saw it in store (priced mid-way between Value and Tesco standard brands).

Perhaps these products will persuade people who shun Value products that they're getting higher quality, while still getting better value for money - but obviously they hope most people won't switch from the standard Tesco brand.

Has anyone spotted any other 'secret' Tesco own brands/products? Anyone tried any? What's the quality like in comparison with Value and/or Tesco standard brands (or the likes of Aldi for that matter)?

dmg24

Most retailers do this.

Many brands in Boots are actually made by them.

buses7675

Hi All,

In Asda a lot of electronics are like that aren't they, such as Durabrand and another one that escapes my brain, but both are really Asda own brand!

Cheers

Steve

student100

Yep, it's common with electronics and the like (e.g. Argos own the Mikomi brand and Currys has a few of its own - Matsui is one of them I think). But not so common in supermarkets in the UK. Generally UK supermarkets have used their own name quite clearly on own brand products, and the other branded products are made by other big corporates (e.g. washing powder, you'll typically have Tesco Value, Tesco standard, a handful of Procter & Gamble (Ariel, Daz, Fairy etc), Unilever (Persil, Surf etc) and Reckitt Benckizer (Woolite and possibly others)).

It's rare in this context for supermarkets not to use their own brand name on own brand products (which of course aren't actually made by the supermarkets, rather by specialist contract manufacturing companies in most cases).

Aside from Daisy, has anyone else spotted any disguised Tesco own brand products?

penrhyn

Tesco own branded electricals are Teknica and Digihome, Asda have Onn.

lemonade_lifestyle

I think I got some daisy bleach for 54p ish!!

learning_to_drive

Technika are Tesco's own electrical brand, they use the Polish set up they have to produce these at low cost, obviously along with the Chinese.

gunsandbanjos

dmg24 wrote: »

Many brands in Boots are actually made by them.

Too true, the 'Toni & Guy' haircare products in boots are made by boots. They bought the rights to the name which is why you dont see it sold elsewhere.

Lady_E

I may be wrong but I think there is toilet pater called "Nicky" sold in Tesco for £1.99 for 9 rolls and I would bet anything it is an alias tesco brand. The packaging looks similar to another branded toilet roll which is why Lord E made the mistake in grabbing it . It does the job though LOL.

parahandy

The ones I wondered about was Wharfedale and Acoustic Solutions. I though Wharfedale was Tesco, but I've seen these now in Argos as well.

Acoustic Solutions though, think that might just be Argos.

peediedj

parahandy wrote: »

The ones I wondered about was Wharfedale and Acoustic Solutions. I though Wharfedale was Tesco, but I've seen these now in Argos as well.

Acoustic Solutions though, think that might just be Argos.

whafedale have been on the go long before tesco,s;)