'My new News of the World column' blog discussion

Former_MSE_Lawrence

This is the discussion to link on the back of Martin's 'My new News of the World column' blog. Please read the blog first, as this discussion follows it.

Read Martin's 'My new News of the World column' Blog.

Click reply to discuss below.

(Land_of)_Maz

Is it not slightly offensive to say that the readership of the news of the world would have less knowledge about financial matters than any other members of the general public...

Quote" In the Sunday Times you can assume some pre-knowledge, but not in the News of The World" unquote

Talk about a sweeping generalisation Martin!

MSE_Martin

Is it not slightly offensive to say that the readership of the news of the world would have less knowledge about financial matters than any other members of the general public...

Quote" In the Sunday Times you can assume some pre-knowledge, but not in the News of The World" unquote

Talk about a sweeping generalisation Martin!

Nope its not. In general the readers of the News of the World would have a lesser understanding of financial matters than the readers of the Money Section of the Sunday Times; by definition as the latter is a self-selecting audience, as I explained later in the blog (I've tidied it up a little to make that more obvious though) .

However it is also fair that the News of the World audience has a different social and educational spread than the sunday times - a much bigger audience covering a much wider cross selection of society.

Martin

MothballsWallet

Different media has different audiences - always has & always will.

You can't write one generic article for every form of media and hope that everyone who reads it in media A will have the same level of financial knowledge as those who read it in media B - you need to tailor it accordingly.

Of course, tabloids have a fairly large audience with a large variety of people, as Martin's said above...

(Land_of)_Maz

MSE_Martin wrote: »

Nope its not. In general the readers of the News of the World would have a lesser understanding of financial matters than the readers of the Money Section of the Sunday Times; by definition as the latter is a self-selecting audience, as I explained later in the blog (I've tidied it up a little to make that more obvious though) .

However it is also fair that the News of the World audience has a different social and educational spread than the sunday times - a much bigger audience covering a much wider cross selection of society.

Martin

Well I'm star struck to receive a reply directly from you! Thanks for that.

I've re-read the article and i think your changes make less of a generalisation as you differentiate between the general readership of the NOfW(within the popular pages) and the money section readership of the Sunday Times.....

I wasn't having a go, as i agree with what you say that education and getting the message to the masses is critical, and NOfW has a big readership, but by it's very size, it must be a varied demographic and therefore varied levels of understanding.....

That said, of the two papers, I'm a News of the Screws kinda girl!! and i can't tell my Isa from my elbow! (altho i do have both, elbows and Isa!)

I'll stop now, i'm wittering, must be my brush with fame!

rayday2

Well I follow finance news and politics with a sort of morbid fascination, not many people I know follow libor rates. But in good MSE training its done on the internet.

But if I happen to do my weekly shop on a sunday it is news of the world I pick up, I guess on a Sunday I want to read an adult comic! Thinking about it all I do is moan or count the pages till I reach some news. But a good moan makes me the battleaxe I am!

I look forward to seeing Martins column and if you could pop in some libor rates I would be one happy battle axe

I suppose I could really damage Martins image now but my sister who is beyond even reading news of the world, in fact news is a foreign world to her unless UK Gold start showing old news, has heard of Martin!

southernscouser

Hey if the readers aren't up to much intellectually you have to wonder about the people who work for them *cough* Martin *cough*

jamesd

Congratulations! As you say it's a great opportunity to spread the word to an audience that's overall more likely to benefit from day to day money saving activities.