Ocado Price Lock

robertcrossland

I noticed that Ocado currently ( 4 June 2025) lists Dolce Gusto Latte Macchiato pods at £6.50 with a "Price Lock" icon. But when I checked a future order for 19th June, the same product still shows the "Price Lock" label, even though the price has increased to £7.00.

This seems misleading — surely a “locked” price shouldn’t change?

It really undermines confidence and raises questions about the transparency of the website. I’ve asked Ocado for clarification and I am awaiting a reply.

HampshireH

Ocado are clear their price lock is for 8 weeks.

Sounds like by 19th June the 8 weeks will have been completed.

Unless that hasn't been the case I can't see how it undermines transparency or confidence 

robertcrossland

Surely on the week of the price increase they should remove the price lock label?

robertcrossland

My concern is that the "Price Lock" icon is still being shown on the product even though the price has increased. If the price goes up after 8 weeks, that’s fair enough — but continuing to display the icon gives the misleading impression that the price is still fixed.

sarah1972

robertcrossland said:

My concern is that the "Price Lock" icon is still being shown on the product even though the price has increased. If the price goes up after 8 weeks, that’s fair enough — but continuing to display the icon gives the misleading impression that the price is still fixed.

A new price that will be price locked for 8 weeks so nothing underhand at all. 

Was £x for 8 weeks locked 
Now £x for 8 weeks locked