Where has all the toothpaste gone?

MSE_Billy

Has anyone else noticed that their toothpaste tubes are diminishing far quicker than they used to?

It seems that toothpaste has become yet another victim of shrinkflation, with tubes getting smaller and smaller. And on my local highstreet I'm yet to find a bigger tube that I can buy in a larger quantity.

But does anyone have any suggestion for where you can buy in bulk? Or is it something that's available in refill shops?

I'm fed up of constantly running out and of using so much plastic!

elsien

I can’t say I’ve noticed any difference. Standard size tube is 75 ml and the bigger tubes of my brand  that I get in savers are 100ml. Same as always.

how many do you want to buy at a time. One at a time seems perfectly adequate for me.

DullGreyGuy

Not really, Colgate toothpaste in 2011 was available in 50, 75, 100, 150 or 175ml tubes and today its available in 75, 100 and 125ml tubes

A 100ml of Colgate Max pump was £2 in 2011 and is £2.10 today in Tesco.  Advanced Whitening used to be in 100ml or 150ml at £2.29 or £3.79 respectively whereas today 125ml is £2.50 so cheaper than both in 2011 on a per ml basis despite the tube size sitting between the two

We've appeared to have lost the largest tubes but the prices have not gone up materially and certainly below inflation. What we have really lost is the basic product as now its all Total, Max etc 

molerat

My regular used to be 125ml and has shrunk to 100ml for the same price.  I have also noticed it is now red, silver and blue striped likely reducing the use (and cost) of white pigment.

Slinky

I never liked the longer tubes. They live in a mug along with the brushes, and sagged when they were partly empty.

Katiehound

^^^^^

Clearly sagflation!

gwynlas

We have switched to own brand Lidl and Aldi which are fine and much cheaper

Toothsmith

The thing to look for is fluoride content.

An 'off the shelf' toothpaste can't have more that 1450ppm fluoride in it (Higher is available on prescription). 

Most of the top brands have 1450ppm in them, but anything above 1250ppm will do the job and help protect teeth. A supermarket's own brand would usually have enough in.

If it's lower than 1250, I'd put it back on the shelf and look at another