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Advertised reductions false price

35har1old
Posts: 1,701 Forumite

As you can see from photo the advertised priced starts at £12.99 reduced by 23% = £9.99 but the product price is £11.99

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Okay......0
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I guess the argument would be that the "normal price" is £12.99 but that those without Lidl Plus currently have a special price of £11.99.2
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General_Grant said:I guess the argument would be that the "normal price" is £12.99 but that those without Lidl Plus currently have a special price of £11.99.
The only place that the £12.99 is on the advertising ticket where its states £12.99 minus 23% equal £9.99 a kilo
The actual reduction is only 16.75%
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35har1old said:The normal price is £11.99 as the price is on the actual product.
The only place that the £12.99 is on the advertising ticket where its states £12.99 minus 23% equal £9.99 a kilo
The actual reduction is only 16.75%
Our local conershop has cans of coke on sale for 80p, the label on the self says normal price is £1.20 but some cans are marked 99p but no matter if you take a 99p can or a £1.20 can to the till you will pay 80p.
Thanks to many years of right wing governments we have a fairly lax system where a special offer can be relative to a very distal price that was only offered for a short period in a single store rather than the average price over a period in that particular store1 -
DullGreyGuy said:The price ticket doesn't prove the normal selling price, just shows what it was intended to be sold at... like a special offer item at an even better special offer.
Our local conershop has cans of coke on sale for 80p, the label on the self says normal price is £1.20 but some cans are marked 99p but no matter if you take a 99p can or a £1.20 can to the till you will pay 80p.
Thanks to many years of right wing governments we have a fairly lax system where a special offer can be relative to a very distal price that was only offered for a short period in a single store rather than the average price over a period in that particular store
Should have went to B&M
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35har1old said:The normal price is £11.99 as the price is on the actual product.
The only place that the £12.99 is on the advertising ticket where its states £12.99 minus 23% equal £9.99 a kilo
The actual reduction is only 16.75%
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General_Grant said:And the £12.99 is on the ticket as "normal price". The £11.99 is simply the current price for those without Lidl Plus. "Normal" does not need to mean "current" (which could itself be special). The reduction is 23% against the what is said to be "normal" and, just as you did, someone buying at the time you took the picture could see the difference.0
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General_Grant said:And the £12.99 is on the ticket as "normal price". The £11.99 is simply the current price for those without Lidl Plus. "Normal" does not need to mean "current" (which could itself be special). The reduction is 23% against the what is said to be "normal" and, just as you did, someone buying at the time you took the picture could see the difference.0
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