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Online Cheese Rip Off

I have recently looked to buy on line some Morrisons Mature Cheese, the block has a label of £5 on the packaging, however the online price is shown as £6.40. WHY? This a clear rip off and must surely be against the trade description act!
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  • cymruchris
    cymruchris Posts: 5,572 Forumite
    Ninth Anniversary 1,000 Posts Name Dropper Photogenic
    I have recently looked to buy on line some Morrisons Mature Cheese, the block has a label of £5 on the packaging, however the online price is shown as £6.40. WHY? This a clear rip off and must surely be against the trade description act!

    Where was it you saw it?

    Morrisons own website? Or something like Amazon or a third party app?
  • Willeri
    Willeri Posts: 36 Forumite
    Fourth Anniversary 10 Posts Name Dropper
    The cheese offer smells a bit ripe to me 😀
  • geordiejon
    geordiejon Posts: 263 Forumite
    100 Posts Second Anniversary Name Dropper
    worked for a large retailer for a number of years and we were told if a product comes in with a price say £5 it had to have a retail value of £5 or less, if more was illegal.
    the same retailer for online sales had in their t&c's, products may vary from what you see online, the cheese in this case you get won't have the £5 price on it but they haven't updated the picture.
    if you did order it and it had £5 on it and you paid more you would be due compensation.
  • Indeed, given the times we live in budgets are tight, i would have hoped for better. ☹️
  • cymruchris
    cymruchris Posts: 5,572 Forumite
    Ninth Anniversary 1,000 Posts Name Dropper Photogenic
    As I mentioned above - where did you see it?

    I've just had a scan of the Morrisons website - and there's no sign of a block of cheese for £6.40 showing a £5 price label.

    In fact - can't find any of their cheeses marked up with an actual price on the packet?

    I have a feeling you were probably looking through a third party supplier?

  • Emmia
    Emmia Posts: 6,662 Forumite
    Fifth Anniversary 1,000 Posts Photogenic Name Dropper
    edited 19 July 2023 at 5:50AM
    I have recently looked to buy on line some Morrisons Mature Cheese, the block has a label of £5 on the packaging, however the online price is shown as £6.40. WHY? This a clear rip off and must surely be against the trade description act!

    Where was it you saw it?

    Morrisons own website? Or something like Amazon or a third party app?
    The Morrisons section on the Amazon app has this - photo of a £5 labelled cheese, and a £6.40 price listing

    The Lake District Dairy Co. Mature Cheddar 830g https://amzn.eu/d/dcOM7Kf

    There's also this one, £5 labelled in the photo, £5.35 in the listing

    The Lake District Dairy Co. Extra Mature Cheddar 830g https://amzn.eu/d/94YVpvX

  • jon81uk
    jon81uk Posts: 3,919 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    edited 19 July 2023 at 8:20AM
    Emmia said:
    I have recently looked to buy on line some Morrisons Mature Cheese, the block has a label of £5 on the packaging, however the online price is shown as £6.40. WHY? This a clear rip off and must surely be against the trade description act!

    Where was it you saw it?

    Morrisons own website? Or something like Amazon or a third party app?
    The Morrisons section on the Amazon app has this - photo of a £5 labelled cheese, and a £6.40 price listing

    The Lake District Dairy Co. Mature Cheddar 830g https://amzn.eu/d/dcOM7Kf

    There's also this one, £5 labelled in the photo, £5.35 in the listing

    The Lake District Dairy Co. Extra Mature Cheddar 830g https://amzn.eu/d/94YVpvX

    So its the Lake District Dairy Co not Morrisons mature cheddar.

    Amazon are free to set a different price compared to Morrisons supermarkets. If you don't like the price then don't buy it.
    The price of £6.40 is clearly communicated before you purchase.
  • Emmia
    Emmia Posts: 6,662 Forumite
    Fifth Anniversary 1,000 Posts Photogenic Name Dropper
    jon81uk said:
    Emmia said:
    I have recently looked to buy on line some Morrisons Mature Cheese, the block has a label of £5 on the packaging, however the online price is shown as £6.40. WHY? This a clear rip off and must surely be against the trade description act!

    Where was it you saw it?

    Morrisons own website? Or something like Amazon or a third party app?
    The Morrisons section on the Amazon app has this - photo of a £5 labelled cheese, and a £6.40 price listing

    The Lake District Dairy Co. Mature Cheddar 830g https://amzn.eu/d/dcOM7Kf

    There's also this one, £5 labelled in the photo, £5.35 in the listing

    The Lake District Dairy Co. Extra Mature Cheddar 830g https://amzn.eu/d/94YVpvX

    So its the Lake District Dairy Co not Morrisons mature cheddar.

    Amazon are free to set a different price compared to Morrisons supermarkets. If you don't like the price then don't buy it.
    The price of £6.40 is clearly communicated before you purchase.
    I'm not the OP, who hasn't clarified where they saw the cheese for sale, or the brand though - perhaps @Not_Impressed could come back and confirm/clarify??
  • cymruchris
    cymruchris Posts: 5,572 Forumite
    Ninth Anniversary 1,000 Posts Name Dropper Photogenic
    Emmia said:
    I have recently looked to buy on line some Morrisons Mature Cheese, the block has a label of £5 on the packaging, however the online price is shown as £6.40. WHY? This a clear rip off and must surely be against the trade description act!

    Where was it you saw it?

    Morrisons own website? Or something like Amazon or a third party app?
    The Morrisons section on the Amazon app has this - photo of a £5 labelled cheese, and a £6.40 price listing

    The Lake District Dairy Co. Mature Cheddar 830g https://amzn.eu/d/dcOM7Kf

    There's also this one, £5 labelled in the photo, £5.35 in the listing

    The Lake District Dairy Co. Extra Mature Cheddar 830g https://amzn.eu/d/94YVpvX

    Thanks for pointing to those - so it’s likely the op didn’t see it on the Morrisons website - and as mentioned it’s common for things to be more expensive through third party suppliers. Interestingly both of those items linked show as currently unavailable when I click them - wonder if that’s a regional thing, or whether someone has spotted the pricing issue and withdrawn them. 

    It’s similar to M&S and Ocado - you can buy the same product in an M&S store cheaper sometimes than through the Ocado app as both are separate companies and have separate promotions. 

    Something labelled as a certain price should be a certain price - but for a third party to make profit, they probably are  unable to do so - so is it better to have the product at a higher price and available - or just not available as there’s no profit to be made? 


  • molerat
    molerat Posts: 35,369 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Photogenic
    Both items currently unavailable so I suspect the pricing anomaly may have been noticed.  Currently £5 & £6 on Morrison's site.
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