What does this mean?

pookey

To me it reads as it should be 50% off the ticketed price but the store said its 50% off the full price but there is no full price ticket on the item. 
Which is correct? It's really bugging me lol

MikeJXE

It reads 50% off the price shown on the item, whether thats 50% off RRP is irrelevant 

pookey

MikeJXE said:

It reads 50% off the price shown on the item, whether thats 50% off RRP is irrelevant 

Just to clarify, is that law or just how you read it too please? I did contact Boots via Facebook and they said the sticker price is the correct price

pramsay13

that reads to me that if the price on the item is £1 you should get 50% off that, although it is awkwardly worded.
There seems to be different types of stickers so it wouldn't surprise me if the red printed ones are the marked ticket price and the hand written clearance stickers are the already discounted amount.
I don't think you'll find a law on this, the store are free to charge what they want and you are free to buy or not.

toomuchinfo

Stickers and displayed prices are an ‘invitation to treat’ not a contract. The shop doesn’t have to sell anything at the displayed price and can refuse to sell at any time. Some shops will honour the wrong price as a gesture but they don’t have to.

sarah1972

To me it looks like the marked down labels are already 50% off so that’s the price you pay. 

Pmd the team to move to an actual board as it’s currently not on one.

DullGreyGuy

toomuchinfo said:

Stickers and displayed prices are an ‘invitation to treat’ not a contract. The shop doesn’t have to sell anything at the displayed price and can refuse to sell at any time. Some shops will honour the wrong price as a gesture but they don’t have to.

However TS or ASA can have issue with persistent or intentional wrong pricing


Personally how the sign strictly reads should mean the items are 50% off whatever the price on the item is however the store has clearly put clearance pricing on the items. As such I would really have expected them to say a further 50% off if the intention had been that the clearance price was to be halved. 

Have to say for me, the clearance sticker is the better way to go... saves the issue when a customer randomly dumps a full price item on the discount shelf after deciding they dont want it and you an hr later see it and assume its in the promo because its on the shelf.