Yellow sticker discounting at Morrisons

EasyToAssemble01

I use my local Morrisons almost daily, and often go by the reduced items section. Has anyone else found the discounting times and levels of discounting inconsistent? On some occasions, they'll reduce the items by a decent amount, and then on others, they'll only knock 10% or so off the price. And the times of day seem to vary as well. I wonder if they're using a "dynamic" system, where the discount varies according to how much they need to get rid of. 

As I normally go during the day, it irritates me that they don't start discounting heavily throughout the day. It feels incredibly cynical and greedy to discount by small amounts, to maximise profit, when the past few years have seen their profits soar. 

Of course, the hoarders and families that work in teams to grab everything make the savings experience even more pointless. But that's another rant for another time. 

oldernonethewiser

The are a business to make a profit and since they are, at the moment doing very badly, they need to make as much as they can.

wolvoman

EasyToAssemble01 said:

I use my local Morrisons almost daily, and often go by the reduced items section. Has anyone else found the discounting times and levels of discounting inconsistent? On some occasions, they'll reduce the items by a decent amount, and then on others, they'll only knock 10% or so off the price. And the times of day seem to vary as well. I wonder if they're using a "dynamic" system, where the discount varies according to how much they need to get rid of. 

As I normally go during the day, it irritates me that they don't start discounting heavily throughout the day. It feels incredibly cynical and greedy to discount by small amounts, to maximise profit, when the past few years have seen their profits soar. 

Of course, the hoarders and families that work in teams to grab everything make the savings experience even more pointless. But that's another rant for another time. 

How much have their profits soared?

McKneff

Our Morrison

EasyToAssemble01

oldernonethewiser said:

The are a business to make a profit and since they are, at the moment doing very badly, they need to make as much as they can.

It's well known the supermarkets did well during and after Covid. Plus, since their acquisition of McColl's, their position is set to improve.

oldernonethewiser

EasyToAssemble01 said:

oldernonethewiser said:

The are a business to make a profit and since they are, at the moment doing very badly, they need to make as much as they can.

It's well known the supermarkets did well during and after Covid. Plus, since their acquisition of McColl's, their position is set to improve.

Not keeping up with the current news I see.

GaleSF63

When I used to look for yellow-stickered things in the Co-op I got the impression the times varied according to which member of staff was doing the reductions that day - and how busy they were. 

jon81uk

When I worked in retail we would deliberatly change up the timings of the reductions to deter regular customers coming at certain times to try and get them.
If there was many people hanging around then we would avoid reducing further if there wasn't many items left as it would cause arguments between customers.

The absolute worst were the ones who would fill a basket, walk round for an hour and then expect me to reduce it further along with the items left on the shelf, not understanding they stopped other customers buying at 50% off so they could try and get it for 75%.

p00hsticks

EasyToAssemble01 said:

oldernonethewiser said:

The are a business to make a profit and since they are, at the moment doing very badly, they need to make as much as they can.

It's well known the supermarkets did well during and after Covid. Plus, since their acquisition of McColl's, their position is set to improve.

Have a read of this
Morrisons hit by £1.5bn loss after private equity buyout (msn.com)

YoungBlueEyes

He'd be turning in his grave. Thank god he's not around to see it.