Tesco's new "5 for 4" clubcard offers are really just huge price rises

Sisyphean_Task

Two examples but they are all similar:

Ristorante Pizzas top price £3, clubcard was recently £1.50. If you wanted 5 it cost £7.50. Now at the "5 for 4" mug price it costs £12, so £2.40 each. That's a 60% price rise on the previous clubcard discount.

Sea Salt & Pepper Basa Fillets top price is £4, clubcard used to be £2.50. If you wanted 5 boxes it cost £12.50. Now at the "5 for 4" non-bargain price it costs £16, so £3.20 each. That's a 28% price rise on the previous clubcard discount.

Do Tesco think people can't add up or are they just trying to increase obesity and boost sales of large freezers?

tastyhog

Who knew supermarkets have different offers on at different times

£1.50 certainly isn't the normal price for those pizzas 

Sisyphean_Task

tastyhog said:

Who knew supermarkets have different offers on at different times

£1.50 certainly isn't the normal price for those pizzas 

I didn't say £1.50 is the normal price! Did you not read my "Ristorante Pizzas top price £3, clubcard was recently £1.50".

The point is that the clubcard offer price now is £2.40 compared to the clubcard offer price a couple of weeks ago of £1.50 and you need space for 5 pizzas to get the £2.40 price. If you only want say 2, there is no offer available on it.The "offer" is only there if you want to buy loads 5 for £12 and even then it's not as good an offer as it was when 5 at £1.50 cost £7.50.

Katiehound

Sadly I noticed their meat 3 for £10 has just gone and the 'bargains' are now £4 with Club card

jon81uk

Sisyphean_Task said:

tastyhog said:

Who knew supermarkets have different offers on at different times

£1.50 certainly isn't the normal price for those pizzas 

I didn't say £1.50 is the normal price! Did you not read my "Ristorante Pizzas top price £3, clubcard was recently £1.50".

The point is that the clubcard offer price now is £2.40 compared to the clubcard offer price a couple of weeks ago of £1.50 and you need space for 5 pizzas to get the £2.40 price. If you only want say 2, there is no offer available on it.The "offer" is only there if you want to buy loads 5 for £12 and even then it's not as good an offer as it was when 5 at £1.50 cost £7.50.

As above, they have different offers at different times. In a few weeks/months they might be on the £1.50 offer again.

Mnoee

I used this offer to stock up on bay fishmongers prawns for my cats. They used to be £2.50 per 250g bag and never on offer, I bought lots last time at £3 a bag, so £2.40 with the offer, they're currently £3.50, so £2.80 with the offer. At £11.20 a kilo at current prices, I don't know where would be cheaper. If you do know, tell me! 

Like every other offer to ever be offered, it involves knowing what the 'normal' price is, whether there's a usual discount that comes up every other week or whether it's something rarely on offer.

It's mix and match so you don't need five pizzas to make some sort of saving, and includes things like own brand veg at £1 a bag (or 80p with the offer - get one of each!) - not the best saving in the world, but it's easy to find healthy low cost stuff. 

MikeJXE

Sisyphean_Task said:

Two examples but they are all similar:

Ristorante Pizzas top price £3, clubcard was recently £1.50. If you wanted 5 it cost £7.50. Now at the "5 for 4" mug price it costs £12, so £2.40 each. That's a 60% price rise on the previous clubcard discount.

Sea Salt & Pepper Basa Fillets top price is £4, clubcard used to be £2.50. If you wanted 5 boxes it cost £12.50. Now at the "5 for 4" non-bargain price it costs £16, so £3.20 each. That's a 28% price rise on the previous clubcard discount.

Do Tesco think people can't add up or are they just trying to increase obesity and boost sales of large freezers?

Tesco know a lot of people never look at the shelf price in detail as in price per kg or price per L 

You have to watch price per on everything now 

GaleSF63

It's been necessary to keep a sharp eye on Tesco's "offers" for many years. It's no different now - just some of their ploys have changed and it's more noticeable because prices are going up so fast.

pumpkin89

As Mnoee said, it's a fundamentally different offer.  £1.50 on the pizza is to encourage you to buy that specific product.  5 for 4 across a wide range of frozen products is to encourage you to stock up your freezer (and, probably, to get customers to switch from Iceland to Tesco).

Sisyphean_Task

The fact that it's not one product and across a range of products, still makes "5 for 4" more expensive compared to the previous clubcard discounts. The cheapest item is free, using the Basa £4 now clubcard used to be £2.50 and Ristorante pizza £3 now clubcard used to £1.50 for:

1 Basa + 4 pizzas it used to cost £8.50 that's now £13 so +53%

4 basa + 1 pizza it used to cost £11.50 that's now £16 so +39%

This new "5 for 4" offer is a price rise compared to previous clubcard offers, whichever way you look at it. Hopefully people will avoid it, then with so much stock left, they will have to bring in the cheaper previous clubcard offers to shift it.

jon81uk

Sisyphean_Task said:

The fact that it's not one product and across a range of products, still makes "5 for 4" more expensive compared to the previous clubcard discounts. The cheapest item is free, using the Basa £4 now clubcard used to be £2.50 and Ristorante pizza £3 now clubcard used to £1.50 for:

1 Basa + 4 pizzas it used to cost £8.50 that's now £13 so +53%

4 basa + 1 pizza it used to cost £11.50 that's now £16 so +39%

This new "5 for 4" offer is a price rise compared to previous clubcard offers, whichever way you look at it. Hopefully people will avoid it, then with so much stock left, they will have to bring in the cheaper previous clubcard offers to shift it.

Offers are just that though, offers not the permanent pricing. The £1.50 pizza offer might come back or it might be on offer at £2 or the manufacturer might decide to go six months without doing a large discount.

Just because there is one new offer doesn't necessarily mean the other offer will or won't come back.