Amazon subscribe & save - is it just a massive con?

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BUYER BEWARE!!
I have used Amazon "subscribe & save" a bit and sometimes the savings seem ok at first but then of course the price hikes occur and it becomes expensive. I have always wondered if it was a bit of a con...
However I've never seen this before... my subscribe & save price for a long-standing subscription is actually higher than the standard Prime price I would pay if I just bought it today as a one-time purchase.
This is the same product, same delivery. £25.70 on my "subscribe & save" but £21.64 as a standard one-time purchase.
Anyone else seen this before?


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I Subscribe & Save and then cancel after the first delivery. Similar products are available for a new Subscribe & Save (with high discounts) and even initiating a new S&S on the original product will give a 5% discount plus possible vouchers.
I noticed too that the price, even with the discount, would vary every other delivery it went from £10.99 up to £16.49 per case of 24, the delivery that I didn't renew the card details for it was going to be £17.49 per case of 24. 72p per 200ml bottle was more than I wanted to pay when I could go to Morrisons and get 3 litres for £3 or Lidl and get 3 litres for £1.05, the problem was that both Lidl & Morrisons didn't have any ginger ale in most of the time that's why I got it delivered.
Like everything else, it takes a little time and effort to get the best deals, but the savings I get make that effort worth it for me.
On the whole, I find shopping with Amazon excellent. I only joined up during Covid I think and their CS has surpassed my expectations.
I've taken advatage of deals and opt out free/etc once I've used them to my advantage. I don't pay for any deals like OP as IMO you can always get better, similar or close and not worth the trouble, but we are all different.
Thanks
Before you spend, remember the MSE Money Mantras. Ask yourself, do I need it? Can I afford it? If the answer is NO to any of those questions, DON’T buy it. (Quote from MSE 15/11/22)
Politeness & courtesy are some of the few things in life that are free. Please remember that when posting, I may ignore permanently the unpolite, tedious, unconstructive and deliberately obtuse comments. Many thanks.
Many thanks for querying my contribution here.
I posted in order to give a good balance of deals/etc this co gives and though as you have rightly picked up ie I've not used that exact deal. In no way is Amazon in my personal experience any of the deals, or services I have used and my family has led us to believe they were a "CON"
If I used a company and felt they were a "Con," I'd pull them up A-Sap.
What I can say for almost any co is that deals are not always as great as they initially appear to be once you have been with the deal for a while.
By all means, you are at your liberty to have my post removed if you feel it is not helpful.
Many thanks
Before you spend, remember the MSE Money Mantras. Ask yourself, do I need it? Can I afford it? If the answer is NO to any of those questions, DON’T buy it. (Quote from MSE 15/11/22)
Politeness & courtesy are some of the few things in life that are free. Please remember that when posting, I may ignore permanently the unpolite, tedious, unconstructive and deliberately obtuse comments. Many thanks.