Amazon Prime Day – MSE's analysis and tips

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The MSE Deals team has published its Amazon Prime Day predictions and tips ahead of the sales event.

Predictions include up to 50% off Echo speakers and up to 30% off Fitbits.

Tips include how to get access to Prime deals for free and how to work out what's a good deal.

On Prime Day itself (12-13 July), the Deals team will be rounding up and analysing the best deals, so check back on the Prime Day page then.

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A few of the deals the Deals team have spotted now that Prime Day is underway:

• Echo Dot (3rd generation)* – £16.99 (was £39.99). Cheapest ever price at Amazon. Next cheapest, £24 at Argos, Currys and John Lewis. 
• Echo Show 10 (3rd generation)* – £189.99 (was £239.99). Cheapest ever price at Amazon. Next cheapest, £239.99 at Argos, John Lewis, Very.
• Fire TV Cube* – £54.99 (was £109.99). Cheapest ever price at Amazon. Next cheapest, £109.99 at Argos.
• Blink Mini* – £19.99 (was £29.99). Cheapest price at Amazon Since 31 December 2021 when it was £18.99. Next cheapest, £29.99 at Argos, Currys, John Lewis.
• Fitbit Inspire 2* – £42.74 (was £89.99) Cheapest we've seen at Amazon. Next cheapest, £44.99 at Currys.

Visit the Amazon Prime Day page for more deals and analysis.

Important: Don’t allow yourself to be taken in by the hype and sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you're getting the best deal possible.

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Amazon Warehouse* has an extra 20% off on selected pre-owned or mildly damaged items.

The offer is for Prime members only, until 11.59pm on Wednesday 13 July.

More about how it works can be found in MSE's Amazon Warehouse guide.

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The Deals team also spotted some duds - deals that they've seen cheaper either just before Prime Day, or within the last year or so:

• Philips Lumea IPL Prestige* – £319.99 (was £300). CHEAPER in November 2021 for £279.99.

Important: Don’t allow yourself to be taken in by the hype and sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you're getting the best deal possible.

Mnoee

Lots of good deals on coffee beans - Der Franz and note d'espresso under £5 a kilo. I've not tried Der-Franz before, but for £3.50/kg, I'll give it a whirl.