Worrying Advert from Drafty .Com

666diablo

I have just seen the latest television advert for Drafty.com and they clearly state 

A £100 loan over 1 month will cost you £5

Would 'everyone' understand that, as simply as it is conveyed

I would say the majority would understand the actual amount to be paid back is £105 NOT £5

Borderline subliminal advertising?

[Deleted User]

666diablo said:

I would say the majority would understand the actual amount to be paid back is £105 NOT £5

I'd have thought everyone would understand that, not just the majority. Those that don't are unlikely to be old enough to gain credit.

It's in no way subliminal advertising. That's something entirely different and illegal in the UK.

Sandtree

666diablo said:

I have just seen the latest television advert for Drafty.com and they clearly state 

A £100 loan over 1 month will cost you £5

Would 'everyone' understand that, as simply as it is conveyed

I would say the majority would understand the actual amount to be paid back is £105 NOT £5

Borderline subliminal advertising?

To be honest if you don't understand that £105 has to be paid back then you will also fall for the "Free Cash" advert that appears with many ATMs away from banks done by mainstream banks

MalMonroe

666diablo said:

I have just seen the latest television advert for Drafty.com and they clearly state 

A £100 loan over 1 month will cost you £5

Would 'everyone' understand that, as simply as it is conveyed

I would say the majority would understand the actual amount to be paid back is £105 NOT £5

Borderline subliminal advertising?

The ad's been running for a few years.

The meaning is as plain as the nose on your face. 

TripleH

It is correct, the loan will cost you £5.

If you had £100, you would save the £5.

It is quite an honest advert in that regard.

What you do with the cash will cost £105 not the £100 you pay to the retailer, but Drafty don't know what you intend on doing with the cash.

It's the items bought on credit that don't state the total you actually pay that are worse.

The film Shallow Grave does skim over the cost not being the same as the price you pay for things.

sloankettering94

Please avoid Drafty at all costs if you can, they will drive you into debt with their immense interest rate of 96% and have driven my life into depression and misery at the hopelessness of never being able to pay this predatory debt back. If you need financial help, or have mental health issues, they will not help you appropriately and have all but ruined my life. There are far better, safer, more competent companies that care for their customers who uphold their equality act commitments and don't rob them with ridiculous interest rates. Worse company I have ever known.

CliveOfIndia

sloankettering94 said:

Please avoid Drafty at all costs if you can

You'd be better off starting your own thread, rather than resurrecting one that's 3 years old (the forum guidelines do request that old threads are not resurrected).  The same goes for the other ancient thread you've resurrected: https://forums.moneysavingexpert.com/discussion/6268738/drafty-loan-unaffordable-lending-complaint-pay-day-loan#latest