Whats the purpose of telephone surveys?

I am not grumbling because they usually pay more. But just wonder what benefit it is to the company involved. When all it consists of are asking questions with answers from 1 to 10 or happy to unhappy! So exactly like an online survey. Before I did these I was expecting more in-depth questions requiring you to say more. But that's not the case!   


Sign In or Register to comment.
Latest MSE News and Guides

Did you know there's an MSE app?

It's free & available on iOS & Android


Regifting: good idea or not?

Add your two cents to the discussion

MSE Forum

Energy Price Guarantee calculator

How much you'll likely pay from April

MSE Tools