Whats the purpose of telephone surveys?

I am not grumbling because they usually pay more. But just wonder what benefit it is to the company involved. When all it consists of are asking questions with answers from 1 to 10 or happy to unhappy! So exactly like an online survey. Before I did these I was expecting more in-depth questions requiring you to say more. But that's not the case!   

Comments

  • [Deleted User]
    [Deleted User] Posts: 35,242
    First Anniversary Photogenic Name Dropper First Post
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    You get a higher level of quality in the answers with phone surveys than online, with fewer junk answers. Respondent engagement is also higher.
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