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ICYMI Tesco rebranding all Tesco Metro stores to Tesco Express
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MrsStepford
Posts: 1,798 Forumite

It hasn't been mentioned much and I only saw it on Twitter this week - apologies if this has been covered already.
It will cost Tesco money to convert the stores from Metro to Express eg signage. This might be tax deductible as a business expense.However, long term, the move will save Tesco money and put prices up for customers. Why ? Tesco Metro stores are included in the Aldi price match and Tesco Express stores aren't, so former Metro stores will see prices rise to match those in existing Express stores.
Tesco to rebrand Metro stores as Express format - Retail Gazette
Has this happened in you area already ? If not, be assured that it will, as Tesco is getting rid of Tesco Metro as a brand.
It will cost Tesco money to convert the stores from Metro to Express eg signage. This might be tax deductible as a business expense.However, long term, the move will save Tesco money and put prices up for customers. Why ? Tesco Metro stores are included in the Aldi price match and Tesco Express stores aren't, so former Metro stores will see prices rise to match those in existing Express stores.
Tesco to rebrand Metro stores as Express format - Retail Gazette
Has this happened in you area already ? If not, be assured that it will, as Tesco is getting rid of Tesco Metro as a brand.
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Comments
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I thought the Metro prices were already higher than the superstores anyway.
Sainsburys got rid of the Central brand years ago, surprised Tesco kept the Metro one for so long.
Although some Metro store are possibly big enough to just be superstores, I would have thought some possibly were just "Tesco" 20+ years ago before all the separate brands.2 -
I don't think its going to dent Tesco's footfall one iota, because location is everything. People who shop in Tesco Express stores do so for the convenience and are prepared to pay a few pence extra for it.No man is worth crawling on this earth.
So much to read, so little time.3 -
The article says 89 of them are being rebranded to Express and the other 58 are going to be superstores (i.e. standard Tesco).
The superstores will still have Aldi price match etc. so the impact for customers will be minimal. But you're right, Express is very different. I wonder if the range will be trimmed down to match the Express format as well? I can't see any positives for customers, which is probably why this hasn't been widely publicised outside the trade press.1 -
I went to my local Tesco Metro today and there were massive price increases on a lot of everyday items. Maybe it's changing to Express next week? I walked out without buying anything.I have a question about what effect this will have on nearby shops because I noticed some big increases in Heron as well. Do the others like B&M or Heron stop competing when there's no longer a big supermarket to compete with?0
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chuckie851 said:I went to my local Tesco Metro today and there were massive price increases on a lot of everyday items. Maybe it's changing to Express next week? I walked out without buying anything.I have a question about what effect this will have on nearby shops because I noticed some big increases in Heron as well. Do the others like B&M or Heron stop competing when there's no longer a big supermarket to compete with?This Heron and the one in the city centre have the same prices. Though the Heron is on the same road as Iceland,2
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MrsStepford said:Tesco Metro stores are included in the Aldi price match and Tesco Express stores aren't, so former Metro stores will see prices rise to match those in existing Express stores.
Either way, I think you need a little more foil for your hat :P0 -
chuckie851 said:I went to my local Tesco Metro today and there were massive price increases on a lot of everyday items. Maybe it's changing to Express next week? I walked out without buying anything.0
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k3lvc said:chuckie851 said:I went to my local Tesco Metro today and there were massive price increases on a lot of everyday items. Maybe it's changing to Express next week? I walked out without buying anything.
Bananas - loose - 75p/kilo (was 73p)
Creamfields UHT skimmed milk - 53p(?) (was 50p)
Springforce jumbo kitchen roll - 95p(?) (91p in Tesco (as online))
The ? marks are because I'm not completely sure but the prices were definitely more compared with the bracketed prices.1 -
Tesco (and other supermarkets) prices have gone up steadily over the last few years - and no doubt before - so I don't know if it's possible to "blame" anything in particular for recent rises.0
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GaleSF63 said:Tesco (and other supermarkets) prices have gone up steadily over the last few years - and no doubt before - so I don't know if it's possible to "blame" anything in particular for recent rises.3
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