Janome price fixing?

Doc_N

Looking to buy an M7 Continental Janome sewing machine, on which I'd expect to see a range of prices.

Suspiciously - and I've noticed this before with sewing machines - all the prices are pretty much identical, and a retailer once told me that they were obliged to sell at the standard price or have supplies withdrawn.  He did agree to a discount but had to disguise it as something else in case it was spotted in an audit.

Highly illegal, of course, to control prices like this, but there seems to be no enforcement of the law.

Does anyone have any recommendations for getting discounts?  The margins are, I'd guess, at least 25%, probably more.  A 10-15% discount ought to be achievable in a normal market.