Amazon sellers paying for 5* reviews

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I wanted a home blood pressure monitor so google, Amazon etc. Found one on the latter with lots of 5* reviews so ordered. Came today. Little tag inside "Dear customer we would really appreciate it if you could share your experience with us on Amazon" and I get a £10 (or $ or €) voucher if I leave a 5* review. Tempted by the tenner but I'm more likely to leave a 1* review now warning of this shoddy practice (regardless of the product). I've heard this sort of thing goes on but didn't expect something as blatant as this. Is this sort of bribery common now?
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