Asda stopped selling their own cheaper brands?

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smjxm09smjxm09 Forumite
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Whether it is cornflakes, bake beans or whatever I can no longer find Asda own brands or cheaper brands on sale, which normally sell for at least half price. Plenty of bake beans for sale today but they are all Heinz.     Now I was reading that supermarkets are cutting back on duplicate products so to ease the supply chain but are they cutting the cheaper versions to maximise profits?

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  • FarwayFarway Forumite
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    NO, it's people panic buying the cheapest option  first
  • mikbmikb Forumite
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    Possibly panic buying, but a recent Morrisons shop showed that people had cleared out all the "good" (branded) pasta, yet there was a whole load of the "Savers" pasta just sitting there. Of course, 2 days later, that was gone too :( So people aren't necessarily buying cheapest first.

    Before Covid kicked in, a number of stores were quietly reducing and removing their own-brand products.
  • p00hsticksp00hsticks Forumite
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    Could it be that in many cases the different brands are actually all made in the same factories, just to slightly different recipes and price points ?
    In which case, if the factory wants to simplify / speed up production, it would make sense to just make a single brand that could be delivered to all supermarkets.
  • 20aday20aday Forumite
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    Could it be that in many cases the different brands are actually all made in the same factories, just to slightly different recipes and price points ?
    In which case, if the factory wants to simplify / speed up production, it would make sense to just make a single brand that could be delivered to all supermarkets.
    I work for Tesco and, as an example, the people who manufacture New York Bagels also make our own brand ones too. As you point out, it'd be far more efficient to make one type and send it out, rather than variant X,Y and Z whilst demand is so high. Plus my understanding is that the supermarkets are focusing more on lines that would be considered essential or are in high demand.
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  • DefensivelynchpinDefensivelynchpin Forumite
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    Supermarket own brands make the most profit, soo where possible they will sell their own brands above everything else
  • BrowntoaBrowntoa Forumite, Ambassador
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    Tesco normally stock something like 90 different types of sausages , that's likely to be reduced to around only 6 .

    It's to increase volume of produce by avoiding shutting down the production lines
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  • edited 22 March 2020 at 8:52AM
    redfoxredfox Forumite
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    edited 22 March 2020 at 8:52AM
    Browntoa said:
    Tesco normally stock something like 90 different types of sausages , that's likely to be reduced to around only 6 .
    Let's hope it stays closer to that number after this is over. It's a ridiculous amount of choice to be offered in the first place. Who needs that many to choose from!



  • njm123njm123 Forumite
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    redfox said:
    Browntoa said:
    Tesco normally stock something like 90 different types of sausages , that's likely to be reduced to around only 6 .
    Let's hope it stays closer to that number after this is over. It's a ridiculous amount of choice to be offered in the first place. Who needs that many to choose from!



    So long as they keep the various price points for ranges and limit the choice at each price point that's no bad thing, if they use it as an excuse to remove the cheaper (probably less profitable) price point it could be catastrophic for those on limited incomes. 
  • pumpkin89pumpkin89 Forumite
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    redfox said:
    Browntoa said:
    Tesco normally stock something like 90 different types of sausages , that's likely to be reduced to around only 6 .
    Let's hope it stays closer to that number after this is over. It's a ridiculous amount of choice to be offered in the first place. Who needs that many to choose from!

    Nobody needs 90 choices, but everybody disagrees on what the 6 should be!  That's why, despite their huge popularity, Aldi and Lidl will never be market leaders - they simply don't cater to some customers.
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