Why are flatbreads more expensive than pittas?

od244051

Dug out some flatbreads out of the freezer. They were yellow stickered. Sitting next to them is a pack of pittas, again with a yellow sticker. Noticed that the original price for pittas was 50p, wheras the flatbreads were 82p, almost two thirds more. This is Asda.

Any reason why?

coffeehound

Did they weigh the same?

sarah1972

Probably because they have different ingredients or they consider flatbreads a more premium item than a pitta if you know what I mean and they are different weights as coffeehound mentioned above.

Flatbreads :Fortified Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)], Water, Rapeseed Oil, Yeast, Spirit Vinegar, Raising Agents (Diphosphates, Sodium Hydrogen Carbonate, Calcium Phosphates), Salt, Preservative (Calcium Propionate), Emulsifier (Mono and Diacetyl Tartaric Acid Esters of Mono and Diglycerides of Fatty Acids), Low Fat Yogurt (from Milk), Flour Treatment Agent (Ascorbic Acid)
https://groceries.asda.com/product/pitta-naan-flatbread/asda-plain-folded-flatbreads/1000001820108


Pitta:
Fortified Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)], Water, Yeast, Salt, Preservative (Calcium Propionate)https://groceries.asda.com/product/pitta-naan-flatbread/asda-white-pitta-breads/910001960493

Mr_Singleton

od244051 wrote: »

Any reason why?

Same reason as usual..... because people pay!

Murphybear

I make my own unleavened bread with store cupboard ingredients. Much cheaper, much nicer and you don’t need a chemistry degree to understand some of the ingredients :rotfl:

VfM4meplse

od244051 wrote: »

Dug out some flatbreads out of the freezer. They were yellow stickered. Sitting next to them is a pack of pittas, again with a yellow sticker. Noticed that the original price for pittas was 50p, wheras the flatbreads were 82p, almost two thirds more. This is Asda.

Any reason why?

I would like to bust any myth that regular Asda prices are low. They have targeted deprived and cash populations, and are riding on the coat tails of that reputation. Aldi and Lidl are much better value.

FusionFury

Most people can make flatbreads themselves very easy.. pitta breads are harder so thus should be more expensive.

surfsister

Flatbreads are 'in' at the moment in fancy restaurants and cook books so more expensive!! pittas old hat so more of a bargain for us! or make your own flatbread:

Tomato and feta flatbreads recipe | Waitrose

https://www.waitrose.com/home/recipes/recipe_directory/t/tomato-and...

1. Mix the flour, salt, sugar and yeast. Stir in 325ml water and the butter (or oil); mix to combine. Tip onto a lightly floured surface and knead for 10 minutes, until smooth (or …
5/5(2)
Servings: 10

Mr_Singleton

surfsister wrote: »

Flatbreads are 'in' at the moment in fancy restaurants

Could you give an example of a 'fancy' restaurant?

VfM4meplse

Mr_Singleton wrote: »

Could you give an example of a 'fancy' restaurant?

Pizza Express (I refer to the Woking branch, obvs).

But I take your point. Travel to east to Turkey and beyond and its everyday food, much like sliced bread is here.