Name for Business

Marcon · 13 October 2019 at 12:20PM

Presumably you'll be trading as a limited company for all the usual reasons to do so? Companies House sets some limits on what you call yourself (e.g. you can't use a name which is already in use, and certain words are banned - their website will tell you more).

Forget the 'clever clever' names being suggested here, mainly I suspect tongue in cheek - at least I hope so! A simple to spell/pronounce/remember name is all you need, based on your own name, street name or geographical location if you don't have any other bright ideas.

SadieO · 14 October 2019 at 12:40PM

Marcon wrote: »

Forget the 'clever clever' names being suggested here, mainly I suspect tongue in cheek - at least I hope so! A simple to spell/pronounce/remember name is all you need, based on your own name, street name or geographical location if you don't have any other bright ideas.

I agree with this. Avoid cutesy puns (they sound silly and unprofessional in my opinion, especially when dealing with a sensitive area such as fertility) and anything too specific in case you want to branch out to other areas in future. My friend recently set up a business called [Her street name] + [industry]. I won't name in case I am not allowed, but along the lines of Wolf Street Records. It helps that her street name is pretty cool, it is easy to spell and lends itself well to a logo (it's not Wolf but another animal!) Is there anything like that you can think of that you could use?