Kantar - The UK Media Survey

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I've received an invite to participate in this.

It came by post addressed to "The Resident(s)" and has reference numbers and passwords for up to 4 people to complete online questionnaires on https://www.uk-media-survey.com

The letter is from a company called Kantar who quote a London address. The letter, and indeed the envelope have BBC, STV (I live in Scotland), Channel 4 and Channel 5 logos on them.

It promises a £5 shopping voucher for everyone who completes the survey. Does anyone know if this is legitimate and wont end up in us receiving loads of junk mail etc.?

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