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Revealed: Tesco to offer Clubcard holders huge discounts on groceries and more in May - MSE News
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Not because of vegan foods (I'm neither vegetarian nor vegan) but even everyday foods which are popular where my family live 150-odd miles away can't be had in my local Tesco's. Now it's a large Tesco like where they live but they have a bigger variety of bread, rolls & cakes and a bigger variety of fresh meat and fish than I do plus lots more irritating niggles too like fruit & veg.
When I've asked before I was told that it depends on what sells and if there's not enough demand we don't get it.
Tesco's marketing team must be ecstatic about all the free advertising this is getting. For example:
https://www.retailgazette.co.uk/blog/2019/04/tesco-offer-50-discounts-clubcard-holders-amid-100th-birthday/
https://www.mirror.co.uk/tesco-clubcard-holders-get-50-14750521
https://www.hotukdeals.com/deals/tesco-clubcard-holders-get-50-per-cent-off-in-may-3221177#comment-37542009
I'd strongly suspect that it was Tesco's marketing team that arranged for this to be 'leaked' to MSE... and will be very pleased that it's gone viral.
I suspect there's a lot of 'high-fiving' and self-congratulation going on at Tesco.
Customers understand when they are being treated like mugs.
"No man is worth, crawling on the earth"- adapted from Bob Crewe and Bob Gaudio
Hope is not a strategy
1 Many, if not all, of the 'reductions' will involve an element of trickery, Tesco-style.
2 Aldi and Lidl prices for essentially the same products will still be lower.
or... Once bitten twice shy.
False price advertising will only backfire on those doing it and of any trying to misled customers. So no, it isn't "brilliant marketing" as if an empty promise is what is on offer people vote with their feet.
On the odd time I do go it's to buy what I can't get at Aldi/Lidl and because I have no vouchers for Sainsburys.
From using Tesco monthly or more some years ago I now only use Tesco a few times a year and usually only when they too give me an incentive.
In other words decent money off a spend vouchers, because I do tend to ignore the high spend requirement ones.
Hello Mrs XXXXXX,
Last week, we told you about the launch of Clubcard Prices. It’s one of the things we’re doing to celebrate 100 years of great value at Tesco – and a special treat to thank you for being a Clubcard customer.
Clubcard Prices are great discounts that you can only get when you use your Clubcard. They’re available right now on a whole range of products.
To access the Clubcard Prices in-store, just download the app and scan it (or tap your card) at the till. If you shop online, the discounts will be taken off and will show on your final customer delivery note
Thanks again for shopping at Tesco – and for being a Clubcard customer.
Every little helps
Your Clubcard team