Which: How Independent Is It?

I recently ordered a Beko freezer from an independent retailer. As he was looking up the model on his system, the assistant asked me if I'd chosen that model because of a Which review, which I said I had.

He then said "you do know that Which is sponsored by Beko, don't you, so they're not independent".

He offered no evidence for this, and I'd never heard it before, so I just carried on with the purchase, but is there any truth in it?

Even if there is some financial relationship between Beko and Which it certainly hasn't resulted in Which always recommending Beko's products.


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