Question about TV ad. targeting

mrginge

ilovehouses wrote: »

Turn that frown upside down. At your age you'll never have to pay the retirement income of today's 25 year olds so you should rejoice if they're splashing the cash and using taxed income to blow on goods that attract VAT.

If only it was taxed income and not mainly debt accumulation.

Aliliva

According to some friends who work in media and marketing, brands have almost stopped targeting millennials and post-millennials on TV, focusing on other platforms (including the good old fashioned poster in the tube). So probably those ads are more for the generation above mine, and I'd think the sport cars are actually mostly for the mid-life crisis generation thank for people who're happy to survive with Zipcar and other sharing services.
By this, I don't mean we're a generation of savvy spenders! But the way expensive things are advertised to us is just different. Think of the #londoners campaign for Nike, it was super successful but it never made it to the TV, cause clearly the Nike target person doesn't watch TV, but spends their screen time on Netflix and other on-demand platforms.