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Aldi’s Magnum Washing Up Liquid

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Ever since Aldi’s Magnum washing up liquid beat Fairy Liquid to lift the Which Best Buy award a few years back, we haven’t used anything else. However, a few days ago when Mrs A complained about the product, I had a look at the bottle and found that instead of the Which Best Buy award, there was, in its place, a Good Housekeeping seal of approval. Went back to Aldis and found that the entire stock consisted of Good Housekeeping stamped bottles.
My question is simple. If Fairy Liquid goes half as far again as the next best seller, (Persia I presume), but is pipped by Magnum for the Best Buy award, why would Aldi stop selling this award winning product?
Abandoned

Comments

  • Silvertabby
    Silvertabby Posts: 10,152 Forumite
    10,000 Posts Eighth Anniversary Name Dropper Photogenic
    edited 3 February 2018 at 10:23AM
    Funnily enough, February's Which? magazine has just re-run this test.

    Fairy came out top, with 97%.

    Aldi Magnum is still one of the 'best buys' - but only scored 81%. They reckoned it wasn't as good as Fairy on the grease removal test.
  • Interesting, but makes me wonder even more why Aldi would drop a Which Best Buy product particularly when the difference in price between Fairy and Magnum is so marked.
    Abandoned
  • z1a
    z1a Posts: 2,522 Forumite
    Tenth Anniversary 1,000 Posts Combo Breaker
    I'd like to know why they stopped the pomegranate flavour, that seemed to be the best.
  • adonis
    adonis Posts: 1,072 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    z1a wrote: »
    I'd like to know why they stopped the pomegranate flavour, that seemed to be the best.

    They usually say it was not very popular, which translates to we have found a cheaper supplier and drop that flavour no one will notice.;)
  • Stompa
    Stompa Posts: 8,375 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    z1a wrote: »
    I'd like to know why they stopped the pomegranate flavour, that seemed to be the best.
    I must admit I've never tried drinking any of them!
    Stompa
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