Step bet - is it a good move?

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Hi I read an article on BBC news re fitness apps and how to make money by betting you can walk a pre set number of steps. Checked it out and it all seems above board -anyone else tried this?
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http://www.ridinkulous.net/how-much-money-can-you-make-with-stepbet-part-2/
Not sure if it's exactly the same as the one in the BBC link.