Manufacturers price vs 3rd Party price

gwin

Sorry if this is posted in the wrong section, I couldn't find anything appropriate.
Can anyone explain why the cost of an item on a manufacturer's website is often more than buying the same item from a 3rd Party company?
You would think it couldn't be any cheaper than the manufacturer can make it.

dlusman

Because the manufacture knows that a lot of people will think like you ( that they will be selling cheapest ) , and not bother to look elsewhere

Lisbon

What you are seeing is a retail price on the manufacturer's website i.e. what an individual would have to pay to buy from the manufacturer. This may be the so-called Recommended Retail Price or a so-called 'special offer' from the manufacturer.

Third party sellers will be buying at a discounted rate from the manufacturer - wholesale/trade prices are much lower. They will often resell at a lower price than the manufacturer because they are willing to accept a lower profit margin.