Value range Products- Why so Terrible packaging for them?

krey

I rarely ever shop at tesco/asda since there's Lidl/Aldi
One thing that gets me while shopping the rare time at the other non-german stores is the terrible packaging they put on their value range products, it's just so unappealing and you feel like a homeless man if you load that stuff in your cart, Do they do it on purpose so people are discouraged to buy that stuff?
There's obviously nothing wrong with the value line stuff, and the stuff is just as good as others ( often much better because it's simpler and not loaded up with extra chemical crap).
When I go in to Lidl/Aldi everything got a nice packaging-even the cheapest stuff.

jon81uk

krey wrote: »

Do they do it on purpose so people are discouraged to buy that stuff?

Yes.

The cheap value lines are to encourage people into the store, not to offer something you might actually want. Tesco & Sainsburys don't look as bad as 20/25 years ago when they were first introduced and it was 2 colour very basic packaging.

Oakdene

jon81uk wrote: »

Yes.

The cheap value lines are to encourage people into the store, not to offer something you might actually want. Tesco & Sainsburys don't look as bad as 20/25 years ago when they were first introduced and it was 2 colour very basic packaging.

Do you remember the Kwik Save 'No Frills' range? It was all white packaging with black type font...

System

The only stuff I don't buy in value ranges are meat and eggs.

Though the problem with value ranges - they look identical from a distance. Hence why I heard of someone making a spag bol instead of opening a value tin of chopped tomatoes, opened a tin of value peaches! Fortunately, she noticed before tipping the contents onto the browned mince and onion mix.

Norman_Castle

They're designed to look like value ranges to appeal to value range shoppers. I suspect they are also designed to be obviously value range to deter mid range shoppers as the profit margin is likely to be higher on mid range products.

meg72

krey wrote: »

I rarely ever shop at tesco/asda since there's Lidl/Aldi
One thing that gets me while shopping the rare time at the other non-german stores is the terrible packaging they put on their value range products, it's just so unappealing and you feel like a homeless man if you load that stuff in your cart, Do they do it on purpose so people are discouraged to buy that stuff?
There's obviously nothing wrong with the value line stuff, and the stuff is just as good as others ( often much better because it's simpler and not loaded up with extra chemical crap).
When I go in to Lidl/Aldi everything got a nice packaging-even the cheapest stuff.

I like the cheap basic packaging , it keeps the price down and after all you don't eat the packging.

dlusman

krey wrote: »

One thing that gets me while shopping the rare time at the other non-german stores is the terrible packaging they put on their value range products, it's just so unappealing and you feel like a homeless man if you load that stuff in your cart, Do they do it on purpose so people are discouraged to buy that stuff?

Standardised , two colour packaging is cheaper to produce than multi coloured . Okay its not much , but every fraction of a penny counts

krey

cheaper to produce in 2 colours? :rotfl: You do know the ink costs them close to nothing?
Yeah I'm not buying it... It's there just to deter you from buying the stuff , that why I take my business to lidl/adli where they don't play these stupid mind-games with you.

Pollycat

I buy some premium brands and some store brands, based on taste test. I know what I like.

If I wanted to buy - for example - a couple of tins of value chopped tomatoes or red kidney beans to put in a big batch of chilli - I wouldn't let the look of the packaging put me off.

And I certainly wouldn't feel like a homeless woman just because I have those tins in my basket.
If anybody has enough time to look at the contents of my shopping basket and judge me, that's entirely up to them.
I suggest they should get out more. :rotfl:

I get my tomatoes and red kidney beans home, open the can, add the contents to the dish I'm cooking, rinse the tin out and that's the end of it.

Sharon87

krey wrote: »

cheaper to produce in 2 colours? :rotfl: You do know the ink costs them close to nothing?
Yeah I'm not buying it... It's there just to deter you from buying the stuff , that why I take my business to lidl/adli where they don't play these stupid mind-games with you.

It's true though. Also it means it takes the person who designs the packaging a lot less time. The paper on the tins is cheaper too, plain white with 1 or 2 colours, rather than full colour with a photo of the product. Ink is actually quite expensive, the value ranges are that, value. They save money in any way possible, either by making the product more watery for sauces, as well as the packaging.

dlusman

krey wrote: »

cheaper to produce in 2 colours? :rotfl: You do know the ink costs them close to nothing?
Yeah I'm not buying it... It's there just to deter you from buying the stuff , that why I take my business to lidl/adli where they don't play these stupid mind-games with you.

It not just the cost of ink ( though that is part of it ). As Sharon87 agrees - packaging in standard 2 colour design is cheaper to produce because ( after you have decided on your standard ) you dont have to think about what to put on the label or pay for photography