When is running shoe sale season?

edited 30 November -1 at 1:00AM in Sports and Fitness MoneySaving
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catherinekatecatherinekate Forumite
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edited 30 November -1 at 1:00AM in Sports and Fitness MoneySaving
I've just run my 300th mile in my excellent but very expensive running shoes and will probably need a new pair in the next 3 - 4 months. I would be happy with the same make and model (they are like second skins).

I've noticed that lots of the online running shops seem to have sales or discounts on at the moment. Can anyone tell me when is the real "sale" season, if any, for these types of shops? (I am guessing that it would make NO sense to have a proper sale in January, when everyone - like me last year! - is fired up with New year resolutions!)

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