MSE News: 'Misleading' Nurofen TV advert banned

Legacy_user

A Nurofen advert that claimed a product could specifically target joint and back pain has been banned from TV screens...

Read the full story:
''Misleading' Nurofen TV advert banned'

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teddysmum

There have been newspaper reports and tv programmes, for years, in which the generic versus big brand drug price gap has been pointed out, together with a warning that many drugs don't target specific areas and that companies market one generic drug under various brand names, falsely claiming ailment specific qualities.

worried_jim

Didn't this happen in Australia last year?

esuhl

Good. I always buy generic drugs where possible, as they're a fraction of the price and otherwise identical.

Slightly off-topic, but I went to the supermarket from some drain unblocker recently. There was one type that foams and expand in the pipe, but the other four contained exactly the same ingredients and ranged from £1 to £4 per 250ml.

Two were made by the same company -- one marketed for use in the kitchen, the other for use in the bathroom. Still exactly the same active ingredients...

So, it looks like it's not just drugs where they pull this trick.

thisisace

RB UK Commercial says it was "disappointed" with the ruling.
It says: "Nurofen pain-specific products were introduced to provide easy navigation of pain-relief options for consumers experiencing a specific type of pain, particularly within the grocery environment where pharmacy support isn't available.
"Research has shown that nine in 10 people search for products to treat specific symptoms, such as joint and back pain, and seven in 10 say pain-specific packs help them decide which product is best for their needs."

Even though that's not how the medicines work??? :cool: