MSE News: 'Misleading' Nurofen TV advert banned

Legacy_user Posts: 0 Newbie
edited 29 June 2016 at 4:51PM in Health & beauty MoneySaving
A Nurofen advert that claimed a product could specifically target joint and back pain has been banned from TV screens...
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''Misleading' Nurofen TV advert banned'
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  • teddysmum
    teddysmum Posts: 9,475 Forumite
    First Anniversary Combo Breaker First Post
    There have been newspaper reports and tv programmes, for years, in which the generic versus big brand drug price gap has been pointed out, together with a warning that many drugs don't target specific areas and that companies market one generic drug under various brand names, falsely claiming ailment specific qualities.
  • worried_jim
    worried_jim Posts: 11,631 Forumite
    Combo Breaker First Post
    Didn't this happen in Australia last year?
  • esuhl
    esuhl Posts: 9,409 Forumite
    Name Dropper First Post First Anniversary
    edited 7 July 2016 at 5:09PM
    Good. I always buy generic drugs where possible, as they're a fraction of the price and otherwise identical.

    Slightly off-topic, but I went to the supermarket from some drain unblocker recently. There was one type that foams and expand in the pipe, but the other four contained exactly the same ingredients and ranged from £1 to £4 per 250ml.

    Two were made by the same company -- one marketed for use in the kitchen, the other for use in the bathroom. Still exactly the same active ingredients...

    So, it looks like it's not just drugs where they pull this trick.
  • thisisace
    thisisace Posts: 109 Forumite
    First Post First Anniversary Combo Breaker
    RB UK Commercial says it was "disappointed" with the ruling.
    It says: "Nurofen pain-specific products were introduced to provide easy navigation of pain-relief options for consumers experiencing a specific type of pain, particularly within the grocery environment where pharmacy support isn't available.
    "Research has shown that nine in 10 people search for products to treat specific symptoms, such as joint and back pain, and seven in 10 say pain-specific packs help them decide which product is best for their needs."
    Even though that's not how the medicines work??? :cool:
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